Advertising Operations Specialist – Publisher Monetization
PeopleFinders · Remote · $90,000–$110,000 (stated in the posting)
PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.
Salary - $90k-$110k
Job Purpose
The Advertising Operations Specialist is responsible for driving advertising revenue, customer experience, and operational excellence across our portfolio of high-traffic digital properties. Our network reaches tens of millions of monthly users and delivers billions of annual ad impressions, making advertising optimization a critical component of company growth.
This role owns the fulfillment of digital adverting campaigns from our key partnerships and internal e-commerce initiatives, with a high degree of efficiency and accuracy across multiple formats, platforms, and partner integrations. Working closely with Engineering, Analytics, Product, and Revenue teams, this individual will identify opportunities grow revenue streams by optimizing competing direct-sold advertising, e-commerce, and programmatic campaigns. Analyzing daily, weekly, and monthly delivery for opportunities and trends by drawing from broad industry knowledge will be required on a daily basis.
We're looking for someone who thrives in a fast-paced environment, enjoys meeting high expectations, and has a passion for owning all facets of a complex ad stack to maximize publisher revenue streams.
Salary - $90k-$110k
Essential Duties & Responsibilities
- Own the fulfillment process of direct-sold, e-commerce, and programmatic campaigns across our portfolio of publisher websites, prioritizing initiatives that consistently improve advertising revenue, customer experience, and campaign performance.
- Partner with Product teams to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.
- Work closely with SEO, Marketing, and Product to identify cross-site revenue opportunities and develop dashboards that monitor advertising performance across the network.
- Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, CPC, revenue per session, Core Web Vitals, and RPC.
- Execute A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.
- Collaborate with Engineering to implement advertising technologies and support new monetization capabilities while ensuring campaign delivery is pacing as expected.
- Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.
- Balance revenue optimization with long-term partner satisfaction by minimizing friction in the planning, execution, and reconciliation processes.
- Develop advertising specifications, process documentation, invoicing processes, and data visualization tools for internal and external use.
- Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.
- Present performance metrics, experiment results, and strategic recommendations to executive leadership.
- Drive continuous improvement of processes through stakeholder communications and measurable business outcomes.
Basic Qualifications & Skills
- Strong understanding of digital publishing, programmatic advertising, e-commerce, and publisher monetization strategies.
- Highly analytical with the ability to translate granular data into actionable recommendations and alerts.
- Experience leading customer and partner relationships that deliver measurable revenue growth and high retention rates.
- Deep understanding of advertising performance metrics including RPM, eCPM, CPC, RPC, viewability, fill rate, latency, and user engagement.
- Excellent communication skills with the ability to collaborate across Product, Engineering, Finance, Accounting, Analytics, and Executive Leadership.
- Strong project management and prioritization skills with a bias toward execution.
Education & Experience
- 5+ years of Advertising Operations experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms.
- Experience working with programmatic advertising ecosystems, including Google Ad Manager, SSPs, exchanges, ad networks, and monetization partners.
- Experience with analytics and data visualization platforms such as Google Analytics, Domo, VWO, Optimizely, Looker, or similar tools.
- Advanced Excel and Google Sheets proficiency.
- Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.
- Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline.
Success Measures
Success in this role will be measured by improvements in:
- Advertising revenue, e-commerce revenue, and overall network yield growth
- On-time line item launch rate of 95%+
- Fill rate improvements for native and display advertising
- High advertiser renewal and retention rates
- Core Web Vitals and page performance
- Partner integration success and operational efficiency
- Successful QA process with 98%+ accuracy
Benefits
- Flexible PTO
- 6% 401K match
- 100% of the cost paid for the employee for medical, dental and vision
- 75% of the cost paid for dependents for medical, dental and vision