Marketing Operations Associate, Direct Marketing
StubHub · New York City · $85,000–$115,000 (stated in the posting)
StubHub is on a mission to redefine the live event experience on a global scale. Whether someone is looking to attend their first event or their hundredth, we’re here to delight them all the way from the moment they start looking for a ticket until they step through the gate. The same goes for our sellers. From fans selling a single ticket to the promoters of a worldwide stadium tour, we want StubHub to be the safest, most convenient way to offer a ticket to the millions of fans who browse our platform around the world.
From a team advancing to the playoffs to a major artist announcing a world tour, some of StubHub's most impactful marketing moments require quick decisions, sharp execution, and the ability to act at scale.
We're looking for a Marketing Operations Associate to help capitalize on these exciting moments and deliver timely, relevant email and push campaigns that drive fan engagement and business impact.
In this role, you'll own the planning, prioritization, and execution of high-impact event campaigns across sports, music, theater, and comedy. You'll determine which opportunities to act on leveraging insight tooling and coordinate campaigns from concept through launch, either independently or leading design and engineering teammates. You'll balance a planned marketing calendar with real-time opportunities, where speed and sound judgment can make a meaningful difference.
Beyond campaign execution, you'll help shape how our Direct Marketing team operates at scale. You'll identify opportunities to streamline workflows, improve campaign quality, and reduce manual effort, partnering with Product, Data, and Engineering to develop tools and automation that make our marketing more efficient and effective.
This role is ideal for someone who thrives in a fast-paced environment, brings strong operational judgment and attention to detail, and is excited to both execute great campaigns and build better ways of working. Your impact will be measured not just by the campaigns you launch, but by how you help automate and scale campaign orchestration workflows.
Location: Hybrid (3 days in office/2 days remote) – New York, NY or Century City, CA or Aliso Viejo, CA
What You'll Do:
Campaign Strategy & Execution
- Own the end-to-end execution of email and push campaigns, from opportunity assessment and prioritization through briefing, production, QA, launch, and performance review.
- Manage the marketing calendar, balancing planned campaigns around major events with high-value opportunities that emerge in real time.
- Identify and prioritize campaign opportunities using event signals, audience relevance, business impact, and timing.
- Partner with cross-functional stakeholders to coordinate campaign requests, manage dependencies, and ensure timely, high-quality execution.
Operational Excellence & Scale
- Improve campaign workflows, templates, QA processes, and documentation to increase execution speed, consistency, and quality.
- Identify repetitive manual tasks and collaborate with Product, Data, and Engineering to develop existing and new scalable tooling and automation.
- Help transition the team to new processes and tooling. Gather feedback to improve solutions and ensure adoption.
Measurement & Optimization
- Monitor campaign performance and identify opportunities to improve targeting, creative, timing, and execution.
- Partner with the team to propose and execute experiments to improve campaign effectiveness and inform future strategy.
What You've Done:
- 3+ years of experience in marketing operations, campaign management, program management, or a related field.
- Experience managing complex campaign calendars, operational workflows, or cross-functional programs in fast-paced environments.
- Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders, deadlines, and dependencies simultaneously.
- Exceptional attention to detail and operational rigor, particularly around campaign setup, quality assurance, and execution.
- Strong prioritization and analytical judgment, with the ability to evaluate opportunities based on business impact, customer relevance, and urgency.
- Comfort navigating ambiguity, responding to time-sensitive opportunities, and balancing speed with quality.
- Clear communication skills and a collaborative approach to solving cross-functional challenges.
- A strong sense of ownership and bias for action; the ideal candidate is always seeking continuous improvement and measurable business impact.
- Comfort working with performance data and using metrics to inform decisions.
Nice to Have:
- Experience executing email, push, SMS, or other CRM campaigns.
- Background in consumer marketplaces, ecommerce, ticketing, entertainment, or other high-velocity consumer businesses.
- Familiarity with audience segmentation, personalization, A/B testing, and campaign performance measurement.
- Experience improving campaign workflows through automation, tooling, or process design.
- Working knowledge of SQL or analytics tools.
Why this role matters:
Direct marketing is one of StubHub’s most powerful levers for reaching fans during high-intent moments. Many of the most valuable event opportunities are time-sensitive: playoff advancement, finals matchups, major tours, rivalry games, onsales, inventory changes, and other marquee moments where speed and relevance matter.
Today, many of these campaigns require significant manual coordination, which limits the number of opportunities the team can act on and creates tradeoffs between campaign volume, speed, and quality. This role will increase the team’s capacity to execute more high-impact campaigns while building the operating foundation needed to scale.
Success in this role will mean:
- More high-priority event campaigns launched on time.
- Faster turnaround from opportunity identification to campaign send.
- Higher-quality execution with fewer operational errors.
- Clearer prioritization of campaign opportunities based on business impact.
- Better cross-functional visibility into campaign status, blockers, and outcomes.
- More repeatable processes that reduce manual effort over time.
- A stronger foundation for future campaign automation.
What We Offer:
- Accelerated Growth Environment: An environment designed for swift skill and knowledge enhancement, where you have the autonomy to lead experiments and tests on a massive scale.
- Top Tier Compensation Package: Competitive base, equity, and upside that tracks with your impact.
- Flexible Time Off: Enjoy unlimited Flex Time Off, giving you the flexibility to manage your schedule and take time to recharge as needed.
- Comprehensive Benefits Package: Prioritize your well-being with a comprehensive benefits package, featuring 401k, and premium Health, Vision, and Dental Insurance option.
The anticipated gross base pay range is below for this role. Actual compensation will vary depending on factors such as a candidate’s qualifications, skills, experience, and competencies. Base annual salary is one component of StubHub’s total compensation and competitive benefits package, which includes equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits.