Business Development Representative - North Carolina/Ohio
Universal Health Services · New Kent
Responsibilities Cumberland Hospital for Children and Adolescents is seeking a talented and dynamic Business Development Representative to join our team of dedicated healthcare professionals! Candidates must reside in/close to the Raleigh-Durham, Chapel Hill, or Charlotte, NC region. This position will cover territories in both North Carolina and Ohio.
Travel Expectation: 95% Cumberland Hospital for Children and Adolescents, located in New Kent, Virginia, provides comprehensive medical, behavioral, rehabilitative, and educational services for children and adolescents ages 2 through 22 who are challenged by co-occurring medical and behavioral diagnoses. Cumberland Hospital is one of the few specialty children’s hospitals providing dual treatment protocols for both medical and mental health issues.
Cumberland includes a 62 bed Hospital Program, a 16 bed Inpatient Acute Program, and 30 bed Residential Treatment Program. Our goal is to stabilize medical problems and help children develop positive behavioral coping strategies using an interdisciplinary approach. Position Summary:
The Business Development Representative directly serves as the liaison between the facility, the community, and referring agencies. The Business Development Representative is directly responsible for creating demand for Cumberland Hospital’s services through the effective application of ethical marketing principles and sales methods. The Business Development Representative provides community education on the mission and goals of Cumberland Hospital by utilizing professional account management skills.
In collaboration with the Director of Business Development and Business Development Team, the Community Liaison presents a positive and professional public image of the facility within the community. The Business Development Representative is responsible for implementing Cumberland Hospital’s strategic sales plan, enhancing Cumberland Hospital’s brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility business development goals.
The Business Development Representative must be able to demonstrate tact, resourcefulness, patience, and dedication in a fast-paced environment. Hours are based on departmental, and facility needs and may include day, evening, and weekend hours as well as overnight travel as directed by the Director of Business Development. Essential Job Duties/Responsibilities:
Assists the Director of Business Development in developing and implementing a strategic plan to promote the services offered at Cumberland Hospital to all potential referral sources in a manner consistent with the mission and vision of the hospital. Emphasizes consistent face-to-face contact through frequent travel (or by utilization of technology to combat unforeseen challenges) within an assigned geographic region to maintain a database of healthcare professionals.
Effectively identify, establish & maintain rapport with potential and existing customers in the market. Carry out these tasks with the utmost professionalism in representing the mission and vision of the facility. Plan and follow through on scheduled face to face calls, unscheduled drop-ins, consistent branding awareness (mailers, emails, phone calls), & strategic/geographic branding awareness campaigns.
Educates and communicates the hospital’s services, programs, and exclusive benefits. Responsible for growing patient census by consistently exploring the development and identification of new referral sources. Providing opportunities to educate and build awareness of clinical services provided by Cumberland Hospital.
Maintain and manage existing accounts, identifying referral source needs, and tailoring services to meet those needs. Implement a business plan that identifies who will be seen and the strategic importance associated. Identify potential customers that could benefit from the facility clinical programs.
Obtain accurate and complete information about the customer. Prepares for pre-placement visits in a timely manner with follow through with referral source. Use SWOT analysis to guide and determine strategy.
Include other outreach tactics such as community and client engagement, conferences, and tradeshows. Implement the plan using effective time management. Follow through with plan, update appropriately with obstacles and new opportunities.
Complete the plan in a timely, thorough manner each month. Coordinates with the Director of Business Development on-going updates of the Referral Source Data Base. Obtain and provide management with up-to-date information about changes in the market, maintain point of contact and protocol systems for each account.
Document database and UHS tracking tools with clear and concise details. Completes all required reports and requests for information in a timely manner. This includes, but is not limited to expense reports, weekly/monthly reports, and other reports as requested.
Coordinates with the Admissions Department efforts to follow up with all referral sources regarding referrals and admissions. Recognize and resolve barriers to admission and assist with the coordination of the referral-to-admission process. Reference customer-oriented selling skills during the course of the marketing process.
Effectively assess customer needs, overcome objectives, follow through with commitments and communicate positively. Performs other duties as assigned/required by this position. Benefit & Rewards Highlights Challenging and rewarding work environment Competitive Compensation & Generous Paid Time Off Excellent Medical, Dental, Vision and Prescription Drug Plans 401(K) with company match and discounted stock plan SoFi Student Loan Refinancing Program Tuition savings to continue your nursing education with Chamberlain University Career development opportunities within UHS and its 300+ Subsidiaries!
Pet Insurance More information is available on our Benefits Guest Website: benefits.uhsguest.com Qualifications Requires excellent interpersonal skills including the ability to communicate clearly and professionally both verbally and in writing; ability to work independently with minimum supervision. Requires the ability to think quickly in times of stress or crisis. Skills in public speaking and problem solving.
First-class customer service skills Education: Bachelor’s degree in Marketing/Public Relations/Business/Counseling, or a social science related field (minimum). Licensed Practical Nurse (LPN) or Registered Nurse (RN) preferred.
Experience: 2+ years in a related healthcare field. Medical, psychiatric, and eating disorder health care marketing experience preferred. Five or more years of experience may be substituted for educational requirement.
Safety Requirements: Knowledge of and adherence to company safety practices. Licensure:
Must possess a valid driver’s license and maintain a good driving record (terms vary depending on state) of which license is held in). Physical Requirements: Must be able to operate a computer and review reports containing data with small print.
To read and write proficiently in English. Must be able to speak clearly. Hearing and vision must be sufficient to perform the essential job functions.
Must be able to travel daily (depending on assigned territory) via various methods of transportation (airplane, car, bus, metro etc.) sitting for long periods of time. Overnight travel up to 50% may be required. Must be able to occasionally lift 30 pounds and carry small objects.
Incumbent will be standing, walking or driving 95%. About Universal Health Services Headquartered in King of Prussia, PA, Universal Health Services, Inc. (NYSE:
UHS) is one of the nation’s largest and most respected providers of hospital and healthcare services. Since our founding in 1979, UHS has grown steadily into a premier Fortune 500® corporation perennially recognized by multiple esteemed national rating entities. Through its subsidiaries, UHS operates inpatient acute care facilities, inpatient behavioral health facilities, outpatient and other facilities, nationwide virtual behavioral health services, an insurance offering, a physician network and various related services with physical locations in the U.S., Puerto Rico, Ireland and United Kingdom. www.uhs.com.
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