I&A Manager - Thailand & Vietnam
Reckitt
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- I&A Manager - Thailand & Vietnam
- City: Bangkok
- We are Reckitt
- Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
- Marketing
- Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
- About the role
The Insights & Analytics (I&A) Manager acts as a strategic business partner responsible for transforming data, consumer understanding, and AI-enabled analytics into actionable growth opportunities. The role supports country leadership teams by delivering forward-looking insights, identifying commercial opportunities, driving data-led decision-making, and influencing business strategy across categories, channels, and customers.
Your responsibilities
- • Serve as a strategic business partner to country leadership teams, providing insights and recommendations that drive commercial growth and business decisions.
- • Leverage AI-enabled analytics and multiple data sources (Nielsen Retail, Panel, IQVIA, Consumer researchetc.) to generate predictive, actionable insights and synthesize complex information into clear business intelligence.
- • Lead consumer, shopper, healthcare professional (HCP), category, and market understanding to identify growth opportunities, risks, and emerging trends.
- • Support business planning through scenario modeling, forecasting, and performance analysis.
- • Drive omnichannel (Offline and Online) to unlock growth opportunities across channels.
- • Monitor competitive activity, innovation pipelines, and evolving consumer needs to anticipate future market trends.
- • Ensure the business has access to high-quality, timely, and cost-effective market intelligence, data solutions, and external insights.
- • Deliver standardized reporting and performance tracking to measure business and category performance.
- • Manage external data sources and market research partners to ensure data quality, coverage, reliability, and actionable outcomes.
- • Partner with Marketing, Sales, Category, and other cross-functional stakeholders to identify key business questions, define research priorities, and translate insights into business actions.
- • Influence stakeholders at all levels through compelling storytelling, data visualization, and evidence-based recommendations.
The experience we're looking for
- • 6–10 years of experience in Insights, Analytics, Category Management or Commercial Strategy.
- • FMCG or Consumer Health experience preferred.
- • Strong understanding of Thailand market dynamics, consumers,shoppers and healthcare environments.
- • Client-side or consulting/agency experience preferred.
- • Proven business partnering and influencing track record.
- • Experience working with syndicated data sources such as NielsenIQ, Kantar, IQVIA, or similar platforms is an advantage.
- Core Skills & Capabilities
- • Business acumen and commercial thinking.
- • Data synthesis across multiple internal and external sources.
- • AI and digital fluency with analytics tools and technologies.
- • Power BI and/or Tableau literacy.
- • Strategic storytelling and executive communication.
- • Strong stakeholder management and influencing skills.
- • Agility and speed in execution.
- Success Profile
- • AI-enabled insight leader rather than a traditional research manager.
- • Strong business influence and growth mindset.
- • Ability to integrate consumer, shopper and commercial perspectives.
- • Focus on decisions and growth rather than reporting and methodology.
- The skills for success
- Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, FMCG/Consumer Health Experience.
- What we offer
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
- Equality
- We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even