Go-to-market Content Development Manager - Assistant Director - EY Global Delivery Services
EY · Caba
The GTM Content Development Manager is an embedded content and sales enablement role supporting the USLI CCaSS team. The role will be responsible for identifying priority go-to-market and sales-content needs, translating complex propositions into clear business narratives, and developing or tailoring high-quality assets for internal education and client conversations. The role will own an insight-led content plan and delivery cadence that equips client-facing teams with consistent, relevant and easy-to-use materials, supports campaign and event activation. The person will use stakeholder feedback and available performance data to continuously improve content effectiveness. The role will work closely with CCaSS and GTM leaders, subject-matter resources, client-facing teams, Business Development, BMC, Insights and other relevant teams to plan and deliver on these GTM and sales content development priorities.
Your key responsibilities
Research
- Engage USLI CCaSS stakeholders to clarify business objectives, GTM / sales priorities, buyer needs, differentiators, intended use cases and required outcomes before content planning and development begins.
- Collaborate with other teams to find and/or conduct focused research on priority CCaSS themes, client issues, market developments, competitor positioning and relevant campaigns to inform content direction.
- Identify, assess and reuse existing Global, regional and cross-SL assets where appropriate, avoiding duplication and highlighting content gaps that require new development.
- Work with CCaSS subject-matter resources to understand complex offerings and validate the accuracy, relevance and recency of messages, evidence and supporting materials.
- Maintain awareness of emerging topics, content practices and formats and appropriate technology, including AI-enabled tools, that can improve content quality and speed of delivery.
Develop or tailor GTM and sales content
- Develop, co-develop, tailor and localize client and sales content for priority topics, adapting messages for the relevant audience, market, formats, channel and stage of the client conversation. Asset formats could be (but not limited to) client discussion decks, session decks, strategy and account decks, placemats, talk tracks, solution briefs, sales toolkits, client emailers, newsletters, thought leadership, event materials and self-serve guidance.
- Translate complex technical and solution information into concise, business-centric narratives, compelling value propositions and practical conversation guides for client-facing teams.
- Build content for campaigns and events, including materials that educate client-facing teams, create awareness and help teams conduct effective needs-based client conversations.
- Prepare modular, updated self-service packs of sales assets, templates, tools and guidance, and ensure clear version control and ease of use.
Project and operations management
- Create and maintain a prioritized GTM content calendar and execution plan aligned with CCaSS priorities, campaigns, events and client-facing / account team needs.
- Own and monitor end-to-end content development projects, including scoping, kick-off, workplans, timelines, dependencies, review cycles, approvals, risks and next steps.
- Manage the content demand pipeline, prioritize requests with stakeholders and balance planned activity with time-sensitive business needs.
- Coordinate multi-stakeholder working sessions and reviews; clarify objectives, document decisions and drive actions through to completion.
- Apply quality-control checks for accuracy, coherence, brand and SCORE alignment, accessibility and readiness before publication or distribution.
- Manage content libraries and distribution channels so that current, approved assets are easy to find across relevant portals and collaboration sites (Discover, SharePoint sites, TEAMs).
Relationship and influencing
- Build and maintain trusted working relationships across the USLI CCaSS stakeholder ecosystem.
- Act as a trusted content adviser to stakeholders, providing clear recommendations, constructively challenging requests where appropriate, and influencing decisions through evidence-based storytelling.
- Facilitate discussions to align priorities, messages, audience needs, ownership and review responsibilities across a working group.
- Connect with Global and other Region content and demand generation communities to share assets, adopt relevant practices and reduce duplication.
- Work effectively across geographies and time zones, maintaining responsive, clear and professional communication.
Impact measurement
- Define practical success measures for content initiatives, such as adoption, usage, stakeholder feedback, client-facing team readiness and contribution to campaign or sales activity, using available data and within agreed attribution and/or influence boundaries.
- Gather structured feedback from client-facing teams and stakeholders to understand asset relevance, usability and gaps.
- Use available dashboards, distribution data and qualitative insights to track effectiveness and relevance of assets across their lifecycle.
- Present clear observations and recommendations to leadership and maintain a continuous-improvement backlog for priority content.
Skills and attributes for success
- Strong understanding of B2B GTM and demand generation, with demonstrated experience developing and tailoring content for different audiences, channels and stages of the client conversation.
- Excellent business writing, editing, storytelling and presentation skills, with the ability to simplify complex topics.
- Strong research, synthesis and critical-thinking skills, including the ability to distinguish useful evidence from noise and identify content gaps.
- Strong stakeholder, project and matrix-management capabilities, with the ability to influence senior audiences and coordinate delivery across multiple teams and geographies.
- Working knowledge of professional services and CCaSS or Sustainability-related topics is an advantage.
- Collaborative and self-directed professional with strong curiosity, sound judgement, cultural awareness and the ability to balance creativity, accuracy, stakeholder needs and delivery discipline.
Academics and experience
- University degree required; MBA or master’s degree in marketing, communications, or a related field is desirable but not required
- Approximately 8-10 years of relevant business experience for an Assistant Director role, including substantial experience in GTM content, sales enablement, marketing, business development, or related work.
- Experience working in a large, global and multi-stakeholder organization; professional services experience is preferred.
- Portfolio or demonstrated examples of high-quality B2B narrative and sales-content development are desirable.
Technologies and tools
- Advanced capability in Microsoft PowerPoint and Word, with strong working knowledge of Excel and collaboration platforms such as SharePoint.
- Working knowledge of Co-pilot and other GenAI-enabled productivity tools, data visualization or reporting tools, and marketing or content-management platforms is desirable.
- Ability to apply technology responsibly to improve research, drafting, quality control, reuse and content operations.
Note: This job description reflects the principal purpose and responsibilities of the role. Responsibilities may vary based on business priorities, location and management requirements.