Ortho_Senior Product Manager_Shanghai
Stryker · Shanghai
Work Flexibility: HybridPosition summary:
This position is responsible to work with strategic marketing team and sales team to develop and implement marketing strategies and plans for the designated Stryker products to capture and broaden Stryker’s market share in existing and potential markets and drive revenue growth. Major duties will include developing specialty marketing strategies through the combination with target hospital departments and company products, planning/designing education programs in conjunction with sales staff and HCPs.
Essential Duties & Responsibilities: (Detailed Description)
- Develop specialty marketing strategy in specific therapy area aligned with product strategy.
- Intelligence information, competitive analysis and response
- Lead related product market research including identify customer needs, collect competitors’ information, study industry and market trend, perform market analysis and identify market opportunities
- Drive promotion of Stryker product through specialty therapy.
- Work closely with sales team to implement the product strategy, leverage resources and get synergy on specialty marketing activities to maximize Stryker presence in specific segment.
- Establish and maintain the relationship with KOLs.
- As the expert , educate the specialty therapy knowledge & procedure solutions to sales as well as HCPs.
- Develop selling tools such as product presentations, features & benefits, and competition comparisons for the sales team and conduct training to the sales team on time.
- Keep strong Liaison between physicians/customers and the company regarding all education and training activities
- Organize events, conferences and promotional activities.
- Assist for registration, pricing and clinical study related issues when necessary.
Education & Experience:
- Degree holder in clinical medicine, or medical related preferred
- Experience in orthopedic industry is preferred
- At least eight years experience in sales and/or marketing role with the responsibility of product management within medical device or pharmaceutical industry.
Physical & Mental Requirements:
- Excellent interpersonal and presentation skills
- Proactive to support both internal and external customers
- Proficient in both written & spoken English
- Strong learning agility and hard-working style
- Detail oriented and down to the earth
- Proven ability to develop trust-based relationships with key stakeholders both external and internal
- Proven ability for project management
- Strong data analytical mindset and data processing skills
- High level of responsibility
- Proficient in MS Office suite of products such as Word, Excel, Powerpoint.