Senior Digital Brand Manager (Ensure)
Abbott · Ho Chi Minh City
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
MAIN PURPOSE OF ROLE
Key contributor to the brand’s consumer strategy – taking charge of the digital, content, performance marketing and commercial innovation pillars to enhance consumer experience and optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across touchpoints and campaigns.
MAIN RESPONSIBILITIES
•Develop total brand digital consumer marketing strategy with brand lead, brainstorm new and creative ways to better engage with consumers.
•Lead brand digital campaigns. Manage external & in-house agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross-functional teams.
•Manage agencies to develop and produce always-on digital contents tailoring to consumer journeys to drive new user acquisition, retention, engagement and loyalty. Manage and monitor performance of content broadcasting on digital and social channels through media audience segmentation and targeting.
•Manage brand site (Ensure Official Page), brand store (Ensure Abbott Store), social media page (Facebook, YouTube, TikTok…), Ecommerce Sites (Shopee, Lazada, TikTok Shop – collaborating with Ecommerce team), CRM operations for optimal consumer experience.
•Develop and deploy new Online-to-Offline Consumer Innovations to connect demand generation from digital communication/ethical channels to offline demand fulfilment at trade.
•Connect and analyze data from different programs and touchpoints, for identifying Trends and Opportunities to improve operational efficiency and develop new programs and integrated business models to generate more demand.
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Keep abreast of the market dynamics, competition, products, and current research. Identify trends and insights, and optimize spend and performance based on the insights
•Prepare budgets, reports and forecasts in a timely manner
•Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
•Review complaints and suggestions relating to assigned products and develop action plans to address them.
•Support Business Excellence recertification and sustain business excellence standards
•Effectively communicate with cross-functional teams, upwards and downwards
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience
More than 7 years
- Related brand building and digital marketing experience in FMCG/Technology/Health Care industry
- Prefer background in digital, CRM & MarTech
- Experience in Content marketing, especially for Tiktok is a strong plus
Education
Bachelor and above
- Preferably in Business or Marketing
CORE Skills Required
(Technical skills required for role)
- Comprehensive industry knowledge
- Good time and project management
- Basic understanding of financial and data analysis
- Good communication and negotiation
- Digital Marketing skill
- Experience with Consumer Journey and MarTech is a plus
- Familiarity with AI tools & Large-Language Model is a strong plus
Behavioral / Leadership Skill
(Competencies required for role)
- Self-driven team player with strong ownership
- Problem solving skills
- Continuous improvement behavior
- Possess good organization and planning.
- Problem analysis.
- Good communication and stakeholder management skills
Language Skill
(any specific language required)
- Good command of English
Computer Skill
(any specific Computer Skill required)
- MS Office
- Excel, pivot, data model
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.