Marketing Manager
Abbott · Shanghai
JOB DESCRIPTION:
Job Weighting%
Main Responsibilities
40-Management of marketing development of Therapeutical Area (TA) product portfolios
30-Management of Therapeutical Area (TA) marketing team
30-Close/effective cooperation with Sales team and cross functional team for effective promotion and implementation of the marketing strategies
Major Responsibilities/Activities:
Management of marketing development of TA product portfolios
- Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution
- Integrate launch readiness plan and launch plan
- Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years
- Establish solid KOLs relationship and strong brand positioning endorsement and leverage KOLs influence to shape the Drs treatment perception & Rx behaviors to achieve brand marketing objectives
- Apply different marketing mix and communication tools/platforms to maximize company & brand images in related therapeutic area to build strong branding
- Translate complex information/concepts into clear SWOT analysis and determine brand development strategies with solid marketing planning and Cycle POA (Plan of Action)
- Monitor and Track the brand marketing execution with clear KPIs results evaluation on Quarterly and Yearly basis
Management of TA marketing team
- Develop an effective marketing team that supports TA marketing & sales strategies/objectives (e.g. staffing and coaching etc.)
- Motivate and improve the performance of the marketing team by setting standards & goals, providing regular feedback and supporting plans for performance improvement so that all team members are inspired to contribute their maximum potentials
- Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results
- Attract , keep and develop marketing talents and manage team’s turn over
Close/effective cooperation with Sales team and cross functional team
- Establish mutual understanding and trust relationship with sales team and effectively communicate brand marketing strategies to get sales team buy in.
- Provide onsite coaching and training support to Local Marketing Managers/Supervisors (LMM/LMS)and inspire them to execute marketing strategies with local adapted promotion activities to achieve sales goals.
- Directs the close cooperation between marketing and sales teams in the implementation of Cycle POA with clear sales promotion KPIs monitoring/tracking.
- Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management and process compliance.
REQUIREMENTS:
- Industry experiences: Minimum 10 years working experience in Pharmaceutical industry
- Position experiences:
- Around 5 years of central marketing experiences in the multinational company
- Minimum 1 year marketing management background
- Experience in Gastro, Pancreatic/Biliary surgery is a plus
- Language Skills: Fluent in English both oral and written
- Computer Skills: Working knowledge, especially good at Excel and PowerPoint
- Mobility: Willing to travel frequently
- Other Special requirement:
- Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
- Good understanding of business and product knowledge with marketing sense
- Open minded with good communication skills
- Good team leadership skills & project management skills
- Strong commercial feeling and analytical skills
COMPETENCIES:
KEY PERFORMANCE INDICATORS
Hard
- Sales Revenue and Margin
- Market Share
- Quality of BU marketing expense budget control
- Product Contribution and Growth in BU
- People Attrition within BU sales team
- Develop and maintains high level of interaction with Regulatory and Pricing Authorities
Soft
- Organization climate
- People management & development
- COMPANY Leadership Profile/Competencies
- COMPANY Core Values
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.