Data & Automation Lead
Reckitt
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- Data & Automation Lead
- City: Kuala Lumpur
- We are Reckitt
- Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
- About the role
The Data & Automation Lead builds and owns the intelligence layer that powers digital commerce decision-making across all six ASEAN markets. This role unifies performance data into one shared view, identifies where capability is working and where it is not, and drives agentic automation of operational workflows — freeing market teams to focus on execution rather than reporting.
Your responsibilities
Unified Analytics Layer
- Designs, builds and maintains the unified digital commerce performance dashboard across all six markets
- Defines the KPI framework — input metrics, output metrics and the relationship between them — adopted by all markets
- Builds digital shelf scoring standards and tracks performance by market, category and platform
- Develops content efficiency tracking — identifying which content formats are driving commercial outcomes and at what cost
- Surfaces cross-market performance intelligence — what is working in one market that others should adopt
- Publishes regular ASEAN performance benchmarks against which all markets are measured
Automation & Operating Model
- Identifies high-frequency manual tasks across market teams and builds automated workflows to replace them
- Develops and deploys agentic automation — starting with reporting, content efficiency flagging and campaign optimisation triggers
- Builds the data integration layer — connecting eXplode, platform data sources, and market reporting into one unified pipeline
- Partners with IT to ensure data infrastructure is accessible, secure and scalable across the region
- Tests automation tools through proof-of-concept builds before rolling out to markets
- Trains market teams on dashboard usage, data interpretation and automated workflow adoption
- The experience we're looking for
- 5+ years in analytics, data management or business intelligence — preferably in digital commerce or digital marketing
- Proficient in Python — able to write scripts for data processing, automation and workflow operationalisation without reliance on a technical team
- Strong proficiency in data visualisation tools — Power BI, Tableau or equivalent — and dashboard development from scratch
- Active, practical user of AI tools — uses AI daily to simplify, automate and operationalise analytical and reporting work
- Demonstrated experience building performance frameworks adopted by multiple teams or markets
- Understanding of digital commerce KPIs — GMV, NR, conversion rate, content efficiency, digital shelf metrics
- Strong communicator — able to translate complex data into commercial insights for non-technical stakeholders
- What we offer
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
- Equality
- We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.