Performance Marketing Manager
Reckitt
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- Performance Marketing Manager
- City: Kuala Lumpur
- We are Reckitt
- Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
- Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
Are you ready to be at the forefront of e-commerce innovation? Reckitt is looking for an energetic Performance Marketing Manager with a knack for digital strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands' presence on digital platforms. We offer the opportunity to shape the shopping experience for millions and transform our products'digital journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.
Your responsibilities
Traffic Acquisition & Performance Marketing
- Lead the planning, activation, optimization, and tracking of eCommerce digital media across GBUs and key eCommerce platforms.
- Develop and execute strategies to drive traffic acquisition and revenue growth through in‑platform media (e.g., Sponsored Solutions, Citrus), search, prospecting, retargeting, social commerce, affiliates, and emerging channels.
- Continuously optimize media performance across platforms in collaboration with agency partners to maximize efficiency and results.
- Identify, test, and scale new media channels and opportunities to strengthen traffic acquisition and sales generation.Drive a full‑funnel marketing approach that integrates digital media with eCommerce to deliver a seamless consumer journey.
- Track, analyze, and optimize campaign performance using key metrics such as Return on Ad Spend (ROAS) and eCommerce‑attributed GMV.
- Analyze market data, consumer behavior, and online shopping trends to refine performance strategies and identify growth opportunities.
Cross‑Functional Collaboration & Capability Building
- Partner closely with internal stakeholders including brand marketing, eCRM, and eCommerce commercial teams to deliver integrated and effective campaigns.
- Act as the subject matter expert for Malaysia and Singapore on eCommerce paid media, search, and full‑funnel performance marketing.
- Ensure product listings, content, and campaign executions are optimized to resonate with target audiences and support commercial objectives.
- Foster strong collaboration with internal teams and external partners to deliver best‑in‑class eCommerce performance marketing outcomes.
- The experience we're looking for
- 5-8 years working experience working in digital or online marketing performance analytics and optimization. Experience working in Shopee/Lazada/Pandamart/ Amazon is a plusProven track record in developing successful e-commerce strategies.
- Experience with digital marketing and online campaign management.
- Proficiency in leveraging data analysis to drive decision-making.
- Familiarity with fast-moving consumer goods (FMCG) or consumer health sectors.
- A clear understanding of e-commerce platforms and social media channels.
- Strong project management and customer relationship acumen.
- The skills for success
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
What we offer
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
- We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
- We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
- All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities;