Senior Director, Business Delivery – Coke ON

Coca-Cola · Tokyo

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Job Description Summary:

Senior Director, Business Delivery - Coke ON

Team: Product & Operation — OU Digital, Japan & South Korea Operating Unit

Reports To: Senior Director, Product & Operation Lead

The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate The Coca-Cola Company (TCCC) system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency.

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation — it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance.

Job Description Summary

The Senior Director, Business Delivery - COKE ON owns the end-to-end content strategy and editorial direction for the Coke ON consumer experience. The role oversees storytelling, campaign content, in-app communications, and brand consistency to maximize consumer engagement and loyalty participation.

As the editorial owner of the Coke ON platform, the role shapes how Coca-Cola brands show up in consumers' daily digital lives — connecting brand strategy, seasonal campaigns, and personalized content into a coherent, high-quality consumer experience that drives engagement, frequency, and loyalty. The role is accountable for content's contribution to Coke ON's core growth metrics — engagement, retention, and loyalty participation — translating editorial strategy into measurable business impact.

Responsibilities include

• Define and own the Coke ON content experience and editorial calendar, aligned with brand priorities, campaign plans, and platform growth objectives.

• Lead editorial direction across in-app content, campaign storytelling, notifications, and consumer communications.

• Ensure brand consistency, tone of voice, and content quality across all Coke ON touchpoints and partner brand activations.

• Partner with IMX and brand teams to translate marketing strategies into engaging platform-native content experiences.

• Collaborate with Product Marketing/UX and Data teams to personalize content at scale and optimize engagement through data-driven insights.

• Oversee content production workflows, including internal teams, agencies, and vendor partners, ensuring speed and quality.

• Measure content performance against engagement and loyalty participation metrics, and iterate continuously.

• Ensure editorial compliance with legal, privacy, and brand governance requirements.

• Own content-driven performance targets (e.g., engagement rate, session frequency, loyalty participation, campaign conversion) and report results against business goals to senior leadership, adjusting strategy to close gaps.

Organizational Impact

• Directly shapes consumer engagement and loyalty participation on JKOU's largest owned consumer platform.

• Owns the editorial dimension of the Coke ON transformation from functional rewards toward emotional brand engagement.

• Leads content teams, agencies, and vendor partners in a fast-cycle production environment.

• Accountable for the editorial function's measurable contribution to Coke ON's engagement, retention, and loyalty participation targets — a direct input to JKOU's platform growth and consumer-value objectives.

Innovation & Complexity

• Pioneers platform-native content formats — gamified missions, digital collectibles, community content — that go beyond traditional campaign assets.

• Balances brand consistency with rapid experimentation and personalization at the individual user level.

• Applies performance data and consumer insight to continuously evolve editorial strategy.

Communication & Influence

• Influences brand, IMX, and business stakeholders on content strategy and editorial trade-offs.

• Aligns internal teams, agencies, and vendors around a unified editorial vision and calendar.

• Communicates content performance and strategic recommendations to senior leadership.

Candidate Profile

A senior editorial and content leader with deep experience in consumer digital platforms, brand storytelling, and content operations at scale. Combines creative judgment with commercial and data fluency, and a track record of delivering measurable engagement or revenue outcomes through content strategy, and thrives in fast-paced, consumer-facing environments.

Experience & Qualifications

• 10+ years of experience in content strategy, editorial leadership, or digital brand marketing, ideally on consumer apps or platforms at scale.

• Proven ability to lead editorial operations across internal teams, agencies, and vendors.

• Strong understanding of Japanese consumer culture, media behavior, and brand communication.

• Experience using engagement data and A/B testing to optimize content performance.

• Excellent editorial judgment, brand sensibility, and stakeholder management skills.

• Native-level Japanese required; business-level English required.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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