Communication Lead, China
Société Générale · Beijing
Responsibilities
Based in Beijing, the Communications Lead for Societe Generale China is responsible for defining and executing the communication strategy for the Corporate & Investment Banking activities across Mainland China.
Working in close alignment with the Asia-Pacific Communications team and local management, the role drives Societe Generale’s corporate profile, supports business priorities, and ensures consistent, compliant and impactful communications across all channels.
Key Responsibilities
Communication Strategy & Execution
- Define and implement the communication roadmap for Mainland China, aligned with regional strategy and business priorities
- Contribute to regional communication initiatives and strategic planning
- Enhance Societe Générale’s visibility and positioning across key audiences (clients, media, employees, regulators)
Content, Digital & Brand
- Develop and deliver high-quality editorial content highlighting business expertise and corporate culture
- Manage local digital platforms (including WeChat and website), ensuring effective content distribution and engagement
- Ensure strict application of brand guidelines across all materials and campaigns
- Support regional campaigns and local advertising initiatives
Events & Partnerships
- Lead the organization of client, corporate and internal events in collaboration with business lines
- Identify and manage local partnerships aligned with SG’s brand (e.g., culture, sports, inclusion)
Media Relations & External Engagement
- Build and maintain strong relationships with key media and journalists
- Support and prepare local spokespeople for media interactions
- Drive proactive media engagement to promote the Bank’s activities and expertise
Governance, Budget & Coordination
- Manage the local communications budget
- Monitor and report on communication performance and impact
- Ensure compliance with Group communication policies and governance framework
- Coordinate closely with APAC communications teams and external agencies
Profile required
- 5years or above experience in corporate communications, ideally within financial services
- Strong writing and content development skills in Chinese and English
- Solid understanding of digital ecosystems in China (incl. WeChat)
- Proven ability to manage multiple stakeholders in a matrix environment
- Proactive, hands-on, and solution-oriented with strong team spirit
- High level of integrity, adaptability, and attention to detail
Behavioral Skills
- Client - Sales and Marketing Strategy: I develop innovative strategies adapted to our clients/internal partners
- Client - Understanding and Respect: When communicating with our clients/internal partners I listen in order to understand and anticipate their needs
- Team Spirit - Open mindset/Respect: I listen and share my views and my expertise in an open mode
- Innovation - Simplification: I make things & ideas simple
- Responsibility - Courage: I express my convictions and make decisions with courage in line with the Group's strategy
- Commitment - Exemplarity: I embody the Group’s values
Business insight
Our Culture:
At Societe Generale, we live by our 4 core values of commitment, responsibility, team spirit and innovation. We are engaged and demonstrate consideration for others. We act ethically and with courage. We focus our talent and energy on collective success. We experiment and propose new ideas. This way, we maximize our ability to serve client needs and anticipate market changes. Societe Generale is committed to strengthening bonds with colleagues, communities, and the world in which we live, because relationships are at the heart of how we operate. Please visit our APAC career website: https://www.societegenerale.asia/en/careers/building-your-career-with/ for more information.
Diversity, Equity & Inclusion (DE&I):
Our mission: Recruit, develop, advance, and retain a diverse workforce that is united in our efforts to enhance our competitive position and deliver innovative solutions to our clients.
Our vision:
- Engaged workforce that is demographically diverse in a way that reflects the communities in which we operate
- Inclusive culture and workplace that recognizes employees' unique needs and utilizes their diverse talents
- Engage our community and marketplace, and position the organization to meet the needs of all its clients
Check out our DE&I initiatives: https://www.societegenerale.asia/en/careers/diversity-equity-inclusion-dei/
Societe Generale is committed to offering an inclusive recruitment experience to all candidates. If you require any reasonable accommodations of assistance during the recruitment process, please do not hesitate to let our HR staff know.
Department Description
Responsible for internal and external communication and promotion, aiming to increase the popularity of the bank branding. Establish and maintain a good image of the bank, and keep continuously smooth communication with customers and the media.
Diversity and Inclusion
We are an equal opportunities employer and we are proud to make diversity a strength for our company. Societe Generale is committed to recognizing and promoting all talents, regardless of their beliefs, age, disability, parental status, ethnic origin, nationality, gender identity, sexual orientation, membership of a political, religious, trade union or minority organisation, or any other characteristic that could be subject to discrimination.
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