Executive N - Sales Engineering
Asian Paints · Patna
Business objectives
- Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
- Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
- Conduct site inspection based on leads and make proposals including sampling to convert sites
- Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance
- Provide technical assistance pre and post sales at the project sites related to waterproofing products
- Undertake on-site sampling for waterproofing products to build customer confidence Market Development
- Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
- Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
- Value Target for Waterproofing Products in Project Sales
- Minimum product level value targets
- Stakeholder level value targets
- Product training plan compliance ~ 2 ~ Internal HR Document-Strictly Confidential Asian Paints Ltd.
- Brief about products and systems with Specifiers and Consultants to generate business Training
- Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
- Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence
- Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
- Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
- Integrate with Research and Technology function for new product development based on feedback of product trends in the market
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