Senior PR Manager
Coupang · Tokyo
About Rocket Now
Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka).
Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source:
Global Market Intelligence: Sensor Tower)
About CP One Japan
CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.
Role Purpose
The Senior PR Manager is a high-energy, execution-focused role responsible for driving Rocket Now’s brand visibility across Japan’s complex media ecosystem. You will be the "primary engine" for all earned media, moving beyond high-level theory to deliver tangible results in Tier-1 business press, tech journals, and regional news. This role requires a professional who is comfortable navigating the traditional media while simultaneously executing modern, agile digital PR tactics. You will ensure that Rocket Now is recognized not just as a global entity, but as a vital, reliable part of Japan's local infrastructure.
What You Will Do
- Active Media Pitching: Lead proactive media engagement including visits to editorial departments at major dailies and specialized consumer/tech trade press.
- Relationship Maintenance: Build and sustain relationships with influential reporters, editors, and freelance writers.
- Localization: Don’t just translate; customize global messaging into culturally resonant Japanese narratives that appeals to local consumer sensibilities.
- Press Kit Mastery: Develop high-quality Japanese press kits, including "Fact Sheets," "Backgrounders," and localized high-res visual assets for broadcast media.
- Event Logistics: Manage the end-to-end execution of press conferences and on-site meetings with media and stakeholders.
- Morning Report Execution: Oversee daily media clipping and sentiment analysis
- Rapid Response: Draft immediate "Official Statements" and "Q&A" documents for delivery to media when needed.
- Storytelling: Work cross functionally to find and develop stories around the Rocket Now ecosystem.
- Agency Direction: Provide daily, granular direction to PR agencies to ensure they are meeting KPIs for media coverage and key message penetration.
Basic Qualifications
- 10+ years of hands-on PR experience in the Japanese market, specifically within online food delivery, last-mile logistics, or general e-commerce.
- Proven Media Experience: Demonstrated success in organizing and executing large-scale press conferences in Japan.
- English Proficiency: Strong business English for reporting to global headquarters and interpreting global brand guidelines.
- Writing Precision: Ability to write a variety of communications assets including press releases and company overviews
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Job titles and responsibilities may be subject to change depending on the candidate’s overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer.
- Details will be provided separately after receiving your application by email and/or during the job interview.
Equal Opportunities
CP One Japan/Rocket Now is an Equal Opportunity Employer committed to fair and inclusive hiring practices in accordance with Japanese labor laws. We welcome applications from all qualified individuals and ensure that employment decisions are made without discrimination based on unreasonable grounds, including the following grounds:
- Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act.
- Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment.
- Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives.
- Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities.
- Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process.
We are committed to fostering a respectful, inclusive, and diverse workplace where all individuals can thrive. Selection for employment is based solely on individual merit, qualifications, and business needs. The personal information you provide when applying will be collected and managed by Coupang in accordance with the following privacy https://www.coupang.jobs/jp/privacy-policy/