Director, Growth Marketing
Coupang · Tokyo
Position
Director, Growth Marketing
Company Introduction
About Rocket Now
Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka).
Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source:
Global Market Intelligence: Sensor Tower)
About CP One Japan
CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.
Role Overview
This role owns Rocket Now’s growth end‑to‑end in a business that is heavily driven by growth marketing, with direct impact on GMV, acquisition efficiency, and sustainable unit economics. Day to day, you will lead the evolution toward a more self‑serve, in‑house performance marketing model—owning core channels, improving creative execution, and strengthening measurement and decision‑making. You will partner closely with Product teams to drive results through both marketing execution and product‑led initiatives, drawing inspiration from highly disciplined, performance‑driven commerce platforms. As a hands‑on leader, you will build and develop the team over time, setting the operating model, talent bar, and culture needed to deliver fast, efficient, and scalable growth.
What You Will Do
- Own Rocket Now’s growth end‑to‑end, driving customer acquisition, order growth, GMV, and market share with full accountability for unit economics and ROI.
- Define and execute a performance‑driven growth strategy, identifying step‑change opportunities while continuously raising the bar on speed, scale, and efficiency.
- Lead performance marketing across all major paid channels, owning large budgets and optimizing the full funnel from acquisition through retention.
- Build and evolve a strong in‑house, self‑serve performance marketing capability, improving execution quality, creative output, and measurement rigor.
- Drive data‑first decision making through robust attribution, experimentation, and ROI modeling in close partnership with Data and Engineering teams.
- Operate as a senior cross‑functional leader, working closely with Product, Pricing, Merchant, and Operations teams to unlock sustainable growth.
- Relentlessly optimize efficiency by improving CAC, ROAS, and payback while balancing short‑term performance with long‑term customer value.
Basic Qualifications
- Proven experience owning growth or performance marketing with direct responsibility for acquisition outcomes and business metrics.
- Hands‑on experience operating and optimizing core performance marketing channels in a self‑serve, in‑house environment.
- Strong analytical and data‑driven mindset, with experience using experimentation, attribution, and metrics to guide decisions.
- Demonstrated people leadership experience, with a track record of building teams and driving high execution standards.
- Excellent communication and interperonsal skills partnering cross‑functionally with Product, Data, and Operations to deliver business impact beyond marketing alone.
- Fluent Japanese and business-level English.
Preferred Qualifications
- Experience scaling growth in a high‑velocity consumer, marketplace, or on‑demand business.
- Track record of reducing agency dependency and building durable internal performance marketing capabilities.
- Familiarity with highly disciplined, performance‑driven commerce or platform models.
- Business‑level Japanese proficiency with the ability to operate effectively in a Japanese corporate environment.
- Background in e-commerce or cross-border environments.
Recruitment Process and Others
Recruitment Process
- Application Review - Job Fit Interview - Focus Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submittedat the application stage.
Working Conditions
- Employment Type: Full time employee
- Probationary Period: 3 Months
- Other details will be provided separately
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submittedfalse information as part of the application process.
- Thoseeligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Job titles and responsibilities may be subject to change depending on the candidate’s overall experienceand/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer.
- Details will be provided separately after receiving your application by email and/or during the job interview.
Equal Opportunities
Rocket Now is an Equal Opportunity Employer committed to fair and inclusive hiring practices in accordance with Japanese labor laws. We welcome applications from all qualified individuals and ensure that employment decisions are made without discrimination based on unreasonable grounds, including the following grounds:
- Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act.
- Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment.
- Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives.
- Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities.
- Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process.
We are committed to fostering a respectful, inclusive, and diverse workplace where all individuals can thrive. Selection for employment is based solely on individual merit, qualifications, and business needs. The personal information you provide when applying will be collected and managed by Coupang in accordance with the following privacy https://www.coupang.jobs/jp/privacy-policy/
Equal Opportunities for All (Drafter: Default setting from Coupang.jobs - no need to add)
- Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.