Director, Category Growth Marketing
Coupang · Taipei
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Position Summary
The Director, Category Growth Marketing is responsible for defining and executing the long-term growth strategy for key business categories, driving sustainable revenue growth, customer acquisition, retention, and market expansion. This leader will oversee category marketing investments, lead high-impact growth initiatives, and partner closely with Product, Sales, Merchandising, Finance, Analytics, and Executive Leadership teams to accelerate business performance.
The ideal candidate combines strategic vision, commercial acumen, customer-centric thinking, and data-driven decision-making to identify growth opportunities and build scalable marketing programs that deliver measurable business results.
Key Responsibilities
Category Growth Strategy & Business Leadership
- Develop and own the multi-year growth strategy for priority categories, aligned with overall business goals.
- Drive category revenue, profitability, customer growth, and market share expansion.
- Identify emerging market opportunities, customer trends, and competitive dynamics to shape growth priorities.
- Establish category growth roadmaps and investment strategies that support short-term performance and long-term business objectives.
- Serve as a strategic advisor to senior leadership on category growth opportunities and risks.
Revenue & Demand Generation
- Lead integrated growth marketing strategies across acquisition, engagement, retention, loyalty, and lifecycle programs.
- Partner with channel marketing teams to optimize investments across digital, social, CRM, partnerships, content, and offline channels.
- Drive category-specific demand generation initiatives to increase customer adoption, repeat purchase behavior, and customer lifetime value.
- Ensure effective allocation of marketing budgets to maximize ROI and business impact.
Customer & Market Insights
- Champion customer-centric decision-making through deep understanding of customer behaviors, motivations, and purchasing patterns.
- Leverage data analytics, market research, and customer insights to identify growth opportunities.
- Translate insights into category strategies, go-to-market plans, and marketing initiatives.
- Monitor competitive trends and industry developments to maintain category leadership.
Cross-Functional Leadership
- Partner closely with Product, Commercial, Merchandising, Operations, Analytics, Finance, and Sales leaders to align category growth initiatives.
- Influence executive stakeholders and build organizational alignment around strategic priorities.
- Lead cross-functional growth programs from ideation through execution and measurement.
- Support product launches, category expansions, seasonal campaigns, and strategic business initiatives.
Performance Management & Optimization
- Establish and manage category performance frameworks, KPIs, and reporting mechanisms.
- Drive a culture of experimentation through testing, optimization, and continuous improvement.
- Monitor business performance and proactively identify opportunities for acceleration and risk mitigation.
- Present business reviews, growth insights, and strategic recommendations to executive leadership.
Team Leadership & Talent Development
- Build, lead, and develop a high-performing category growth marketing team.
- Coach team members on strategic thinking, analytical problem-solving, and execution excellence.
- Foster a culture of accountability, collaboration, innovation, and customer obsession.
- Establish organizational capabilities that support future growth objectives.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Economics, Analytics, or related field.
- 10+ years of experience in Growth Marketing, Category Management, Product Marketing, Commercial Strategy, E-commerce, or related disciplines.
- 5+ years of experience leading high-performing teams.
- Demonstrated success driving significant revenue growth and business impact through strategic marketing initiatives.
- Strong experience developing growth strategies and executing large-scale marketing programs.
- Expertise in using data and analytics to drive decision-making and business performance.
- Exceptional stakeholder management and executive communication skills.
Preferred
- MBA or advanced degree preferred.
- Experience within e-commerce, marketplace, retail, technology, consumer products, or high-growth environments.
- Experience managing multimillion-dollar marketing budgets.
- Strong knowledge of customer acquisition, CRM, lifecycle marketing, loyalty, and retention programs.
- Familiarity with advanced analytics tools such as SQL, Tableau, Power BI, Adobe Analytics, or Google Analytics.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.