Programmatic Specialist
Publicis Groupe · Johannesburg
Overview
The Programmatic will be responsible for the setup, execution and performance of programmatic media campaigns for agency clients.
Responsibilities
- Drive programmatic performance for our clients through setup, execution and performance of programmatic campaigns on DV360.
- Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.
- Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.
- Trafficking of campaign tags into ad exchange environments.
- Work with media partners to ensure accurate platform implementation.
- Troubleshoot issues on all pre-production and live campaigns.
- Work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
- Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.
- Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.
- Maintain and stay current of industry news and research.
- Share and re-apply learning and knowledge at a local/regional level agency brand team.
- Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.
- Able to train and educate agency teams on Programmatic offering.
- Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.
- Full reporting responsibility and data analytics.
- Create workflow and implication documents for major releases on the DSP platforms.
- Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.
- Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.
Qualifications
- Proven working experience of 5 years in programmatic, specifically on DV360.
- Certified in DV360, GMP stack certifications would be beneficial
- Experience on DV360 non-negotiable, Teads, Trade Desk etc highly beneficial.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Excellent presentation and reporting skills
- A proactive approach to problem solving with strong decision-making skills
- Results-driven and proactive profile, with good interpersonal skills
Additional information
If you do not hear back from us within 4 weeks of your application. Please consider your application unsuccessful.
- Drive programmatic performance for our clients through setup, execution and performance of programmatic campaigns on DV360.
- Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.
- Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.
- Trafficking of campaign tags into ad exchange environments.
- Work with media partners to ensure accurate platform implementation.
- Troubleshoot issues on all pre-production and live campaigns.
- Work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
- Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.
- Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.
- Maintain and stay current of industry news and research.
- Share and re-apply learning and knowledge at a local/regional level agency brand team.
- Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.
- Able to train and educate agency teams on Programmatic offering.
- Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.
- Full reporting responsibility and data analytics.
- Create workflow and implication documents for major releases on the DSP platforms.
- Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.
- Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.
- Proven working experience of 5 years in programmatic, specifically on DV360.
- Certified in DV360, GMP stack certifications would be beneficial
- Experience on DV360 non-negotiable, Teads, Trade Desk etc highly beneficial.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Excellent presentation and reporting skills
- A proactive approach to problem solving with strong decision-making skills
- Results-driven and proactive profile, with good interpersonal skills