Performance Marketing Specialist Bangkok, Thailand Regular Marketing 2026.08.19
Traveloka
Join Traveloka and channel your passion into a rewarding careerPerformance Marketing SpecialistJob Posting Date2026.08.19Job TypeRegularTeamMarketingLocationBangkok, ThailandApply NowAbout TravelokaTraveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region.
Job DescriptionJob ID: MJ000310This role sits at the intersection of execution and analysis. You will run campaigns at meaningful scale, designtests to measure their incremental impact, and translate the results into clear recommendations for how wedeploy growth capital.
You will not be optimizing toward vanity metrics or chasing last-click ROAS. You will beexpected to interrogate the data, separate signal from noise, and build a defensible point of view on what isactually working. This role can be structured as an individual contributor or as a first-line manager with a small team, dependingon the candidate's strengths.
Deep channel expertise is welcomed but not required. What matters is analyticalrigor and the ability to learn fast in a high-velocity environment. If you come from a consulting, analytics, orgrowth background and want to apply that thinking to performance marketing, we want to hear from you.
We're evolving how this team works — sharpening how we measure and scale growth. This is a hands-onopportunity to help shape that shift, not just run the existing playbook. How You Will WorkYou will operate with a clear scope and high accountability.
We expect you to form hypotheses, test them, andupdate your point of view based on what the evidence shows. You will have direct access to senior leadershipthrough regular reviews, and your analyses will inform decisions on where the company invests its growthcapital. We are not looking for someone who runs the existing playbook.
We are looking for someone sharp enough toquestion it, structured enough to test it, and credible enough to change it. Job ResponsibilitiesOwn a performance portfolio. Manage day-to-day execution and optimization of campaigns within your assigned channel and markets.
Set targets, monitor pacing, and make trade-off decisions on bids, budgets, audiences, and creative with full ownership of outcomes. Measure what matters. Design and personally run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate the incremental contribution of your spend.
Push back on attribution-based reporting when it overstates impact, and replace assumptions with evidence wherever possible. Work the data yourself. Pull, query, and validate data directly.
You should be comfortable in SQL and able to build the analyses you need without waiting on the analytics team. Translate raw output into clear narratives that leadership and stakeholders can act on. Improve the operating rhythm.
Identify manual reporting and optimization workflows that should be automated. Partner with analytics and engineering to put better tools in your team's hands. Faster cycle times and cleaner data are part of the job, not an afterthought.
Collaborate across functions. Work with product, commercial, finance, and creative to ensure your campaigns are connected to broader business goals. Bring channel-level insights into cross-functional planning conversations and translate them into language non-marketers can use.
What We're Looking ForBachelor's degree in a STEM field — Statistics, Mathematics, Data Science, Computer Science, Engineering, or similar quantitative discipline. Candidates from strong, reputable universities preferred.2–6 years of experience in performance marketing, growth, analytics, or consulting. Direct channel management experience is a plus, not a requirement.
Strong analytical foundation. Comfortable with experiment design (A/B tests, holdouts, lift studies) and statistical reasoning, not just dashboard reading. Hands-on experience setting up and running your own A/B tests — not just interpreting results handed to you by an analytics team.
Working proficiency in SQL. Able to pull and validate your own data rather than waiting on an analytics team. Demonstrated ability to build a point of view from data and defend it, not just report metrics.
Comfortable in ambiguity and fast iteration. You'll be shaping process as much as executing it. Strong written and verbal communication — able to translate technical analysis into decisions non-technical stakeholders can act on.
Prior exposure to performance marketing channels (Google, Meta, TikTok, programmatic) is a plus but not required. Similar JobsPerformance Marketing Manager2026.08.24RegularMarketingBangkok, ThailandAnalyst, Digital Performance Marketing (Metasearch)2026.08.03RegularMarketingBangkok, ThailandSenior Analyst, Digital Performance Marketing (Metasearch)2026.08.03RegularMarketingBangkok, ThailandAnalyst, Campaign Management2026.08.03RegularMarketingBangkok, ThailandAt Traveloka, we firmly believe in equal opportunities for all because diversity drives creativity and excellence.
We encourage individuals from diverse backgrounds to apply for opportunities with us. Our hiring decisions are based on qualifications and merit in accordance with a fair and transparent process, regardless of race, ethnicity, religion, sex, gender identity, sexual orientation, age, marital status, disability, military service, or any other aspect of diversity. Join us in our mission to transform the travel industry and embrace the values that drive us to innovate and serve customers worldwide.
Be advised that Traveloka maintains a structured recruitment process and does not entertain unsolicited resumes from recruiting agencies. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement or referral fees in the event that Traveloka eventually employs such candidate. Hen