Buying Analyst

Publicis Groupe · Bogotá

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Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

• Responsible for handling large budgets media campaigns for our Media clients.
•  Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels.
• Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.
• Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

• Develops reports on program content after receiving information from screening service for all prime-time properties
• Participates in agency training programs, sharing the media knowledge through facilitating training sessions with peers, providing in-depth media strategies and platform know-hows.
• Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis. 
• Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes and writing/checking order letters
• Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
• Demonstrate an ability and willingness to learn new skills independently.
• Compile data across several Programmatic media platforms and create weekly/monthly reports.
• Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements.
• Generate meaningful insights for post-campaign reporting. Handle online advertiser & publisher queries to ensure PG and PMP deals.
• Manage error free advertiser budget and bid setup.

1. Organizing Effective verbal, written, and visual communication skills
2. Initiative Continuous learning Collaborating with others Project based KRAs to be achieved
3. Proficient in MS excel
4. Good understanding of Allocation accuracy 
5. Verbal and Written English
6. Communication & Presentation Skills

• Develops reports on program content after receiving information from screening service for all prime-time properties
• Participates in agency training programs, sharing the media knowledge through facilitating training sessions with peers, providing in-depth media strategies and platform know-hows.
• Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis. 
• Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes and writing/checking order letters
• Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
• Demonstrate an ability and willingness to learn new skills independently.
• Compile data across several Programmatic media platforms and create weekly/monthly reports.
• Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements.
• Generate meaningful insights for post-campaign reporting. Handle online advertiser & publisher queries to ensure PG and PMP deals.
• Manage error free advertiser budget and bid setup.

1. Organizing Effective verbal, written, and visual communication skills
2. Initiative Continuous learning Collaborating with others Project based KRAs to be achieved
3. Proficient in MS excel
4. Good understanding of Allocation accuracy 
5. Verbal and Written English
6. Communication & Presentation Skills

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