Po1 BCCA AFH E-Com Perfect Store
PepsiCo · Almaty
Overview
Po1 BCCA AFH e-Com Perfect Store position accelerates BCCA Big Rock to unlock potential of Ecom and AFH channels. Candidate will be the core leader of Ecom and AFH Perfect Store agenda covering the following topics: Perfect Store strategy for related channels, Picture of Success development for BCCA countries BF, MD+TD brands. Picture of success includes, but not limited by: assortment (HERO+strategic SKUs list), touchpoints within the store, planograms, reporting&tracking, integration in Sales teams & KAMs monthly targets. This position contributes to AFH & Ecom commercial strategy, category vision and GTM structure creation
Responsibilities
- Defines the methodology & principles of the segmentation, drives deployment into systems. In partnership with GTM co-leads prioritization projects, defining Most Valuable SubChannels (AFH) and clients (Ecom)
- Defines the methodology and runs Census in AFH key subchannels to get insights and statistical data for Perfect Store Picture of success
- Translates SVO&RVO (Shopper Value Offer & Retail Value Offer) into clear Picture of Success for Sales organization (internal & external) in total and by subchannels and clients, defines AOP PS KPI’s
- Ensure regular tracking of the standards, develops tools to track the performance (internal & external), secure focus of Sales Force on in store standards execution (inc incentive programs linked to Perfect Store)
- Search and reapply PepsiCo world wide Perfect Store AFH& Ecom best practices
PERFECT STORE ACTIVATION:
- Leads development of AOP (Annual Operation Plan) execution plan for the BU (Business Unit) across channels and categories
- Supports Activation Calendar across channels:
- defines split of activities between the categories to maximally deliver cross-category plan
- accountable for planning (inc is&op), development, execution, budget control inc D&A, effectiveness analysis
- leads SDO and other sales motivation activities to drive sales focus agenda for better execution results
- Ensures proper tools exist for sales teams to achieve volume and Execution / Perfect Store targets (D&A, trade equipment, incentive programs, POS materials etc.)
- Supports Activation calendar for the channel execution (sales teams, all levels) via Info-packs and other available tools
- Leads PS FLA roll out and ensures data updates and development of new features essential to Field Sales Force
Qualifications
KEY SKILLS / EXPERIENCE REQUIRED:
- Min. 3yrs of experience in related area (sales, commercial, trade marketing, perfect store etc.) in the area of AFH
- Knowledge of AFH (subchannels, GTM structure, trading terms)
- Expertise in the delivery of long-term insight-led strategy and vision
- Strong statistical and analytical skills, ability to work with large quantities of data, and recognize trends and connections in data
- Demonstrated ability to work with Customer Senior Leadership, external agencies and with other markets
- Demonstrated entrepreneurial, leadership, interpersonal, and influence skills
- Excellent communication and presentation skills, and intellectual curiosity
- Broad-based business acumen and commercially savvy
- PC & software skills required (Excel, PowerPoint, Word) and experience with advanced analytical Tools
- English/Russian language (oral, written)
- High drive and results oriented spirit
- Dealing with ambiguity
- Strong Project Management skills
- Strategic & Analytical Thinking
- Cross functional collaboration
- Defines the methodology & principles of the segmentation, drives deployment into systems. In partnership with GTM co-leads prioritization projects, defining Most Valuable SubChannels (AFH) and clients (Ecom)
- Defines the methodology and runs Census in AFH key subchannels to get insights and statistical data for Perfect Store Picture of success
- Translates SVO&RVO (Shopper Value Offer & Retail Value Offer) into clear Picture of Success for Sales organization (internal & external) in total and by subchannels and clients, defines AOP PS KPI’s
- Ensure regular tracking of the standards, develops tools to track the performance (internal & external), secure focus of Sales Force on in store standards execution (inc incentive programs linked to Perfect Store)
- Search and reapply PepsiCo world wide Perfect Store AFH& Ecom best practices
PERFECT STORE ACTIVATION:
- Leads development of AOP (Annual Operation Plan) execution plan for the BU (Business Unit) across channels and categories
- Supports Activation Calendar across channels:
- defines split of activities between the categories to maximally deliver cross-category plan
- accountable for planning (inc is&op), development, execution, budget control inc D&A, effectiveness analysis
- leads SDO and other sales motivation activities to drive sales focus agenda for better execution results
- Ensures proper tools exist for sales teams to achieve volume and Execution / Perfect Store targets (D&A, trade equipment, incentive programs, POS materials etc.)
- Supports Activation calendar for the channel execution (sales teams, all levels) via Info-packs and other available tools
- Leads PS FLA roll out and ensures data updates and development of new features essential to Field Sales Force
KEY SKILLS / EXPERIENCE REQUIRED:
- Min. 3yrs of experience in related area (sales, commercial, trade marketing, perfect store etc.) in the area of AFH
- Knowledge of AFH (subchannels, GTM structure, trading terms)
- Expertise in the delivery of long-term insight-led strategy and vision
- Strong statistical and analytical skills, ability to work with large quantities of data, and recognize trends and connections in data
- Demonstrated ability to work with Customer Senior Leadership, external agencies and with other markets
- Demonstrated entrepreneurial, leadership, interpersonal, and influence skills
- Excellent communication and presentation skills, and intellectual curiosity
- Broad-based business acumen and commercially savvy
- PC & software skills required (Excel, PowerPoint, Word) and experience with advanced analytical Tools
- English/Russian language (oral, written)
- High drive and results oriented spirit
- Dealing with ambiguity
- Strong Project Management skills
- Strategic & Analytical Thinking
- Cross functional collaboration