Search Planner

Publicis Groupe · Tokyo

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Publicis Groupe is the second-largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Overview

We are on the hunt for an analytical and strategic SEM Senior Search Planner to play a pivotal role in the crafting and execution of SEM initiatives for our team. Working on two key clients, Microsoft and a pharma client, you will be an integral member of the search team, delving into campaign briefs, supporting holistic digital strategies, and applying your search expertise to develop tailored responses and channel strategies. This role is hands-on, focusing on performance optimization, embracing automation, and maintaining a robust testing approach. You will be pivotal in driving client results, working under the guidance of senior management, all while nurturing key relationships with our Search partners.

Responsibilities

Strategy & Planning:

Assist in developing and executing PPC campaigns for your clients, ensuring they dovetail seamlessly with the marketing strategy.

Keep abreast of PPC trends, tools, technologies, and practices, particularly within the Japan market.

Campaign Management:

Employ a range of tools PPC tools to adopt and refine search strategies.

Support the management of accounts on platforms such as Google Ads, Microsoft Advertising, and Yahoo Japan.

Assist with keyword research, selection, and segmentation.

Optimization & Analysis:

Monitor campaign performance, assisting in the optimization to hit KPIs and adhere to budgetary constraints.

Use analytics tools to help generate insights and actions from campaign data.

Support the modification of bidding strategies in response to campaign analytics and market trends.

Collaboration & Reporting:

Collaborate with the client, planning teams, data specialists, and global counterparts to ensure campaign success.

Help produce reports that track campaign performance, offering insights and strategic recommendations.

Participate in partner meetings to discuss performance, opportunities, and audits.

Financial Management:

Aid in managing and reporting on PPC budget spend to ensure effectiveness and ROI.

Assist with financial processes to guarantee precise invoicing and budget management.

Continuous Learning:

Stay informed of industry trends related to your clients and its competitors.

Understand and apply the cultural and market-specific nuances of the Japan market to enhance campaign effectiveness.

Qualifications

A Bachelor’s degree in marketing, business, or related field, or equivalent experience.

At least 4 years of experience in PPC campaign management

Familiarity with the digital advertising landscape, with a preference for those with knowledge of the Japan market.

Proficiency in using PPC platforms like Google Ads/Editor, Bing, Yahoo, & experience with Search Management platforms like SA360

Solid analytical skills, comfortable working with data analysis tools like Google Analytics or Adobe Analytics.

Effective communication skills, both written and verbal

Proficiency in Japanese; English language skills would be highly beneficial

Demonstrates AI fluency, including the ability to leverage AI tools to enhance work quality and productivity, critically evaluate outputs, and apply ethical and responsible judgment in their use.

Additional information

What Publicis Groupe can offer you

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:

A hybrid, flexible work style, with three days per week spent collaborating face-to-face with clients and colleagues.

Extensive Learning & Development opportunities, including access to over 15,000 programs through our online platform, Marcel Classes.

The Work Your World program offers flexibility to work from anywhere globally for up to six weeks per year.

A culture of open feedback and continuous growth, supported by structured Career Conversations and a 360° Feedback framework.

Access to a comprehensive rewards offering, Employee Assistance Program (EAP), and well-being support.

Access to Marcel, our global AI platform, connecting employees with opportunities for collaboration and career development across our network.

And many more benefits including a wide range of leave policies, employee communities and clubs.

Publicis Groupe believes that our people are our greatest asset. Our people are selected for their skill sets, ethics, and professional qualities, without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunity employer and do not discriminate based on age, gender, gender identity, race, sexual orientation, nationality, religion, disability, or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.