Marketing Manager
Straumann · Budapest
Marketing Manager
- Full-time Position
- Budapest, Hungary
Company Description
We are Straumann.
The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation, and quality, including Straumann, Neodent, Anthogyr, Medentika, and other fully- or partly-owned companies and partners.
With more than 18,000 employees worldwide, the Group develops, manufactures, and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic and preventive dentistry. As a total solution provider, we take a comprehensive approach, offering training, support, and a wide range of services to dental practitioners, clinics, and laboratories all over the world.
People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.
Job Description
Main goals
As a Marketing Manager you complete our team. You like to break new grounds professionally, inspire customers, be proactive and work in a modern and dynamic company.
You will develop and implement the overall marketing strategy in Hungary to obtain sustainable growth and significant improvements in market share in both premium and value segments and to enhance the Company’s image and value proposition.
You directly manage the different product franchises, develop product launch strategies and implement marketing activities for existing and future products and drive topline business growth.
You also plan and execute product life cycles, gather market data and update competitive information, develop and implement promotional activities and communication campaigns in the market.
You directly report to National Business Manager.
Key Responsibilities
- Develop, plan, direct and control Marketing Strategy / Products Strategy and Promotional Programs
- Prepare annual marketing budget preparation and adjustment
- Realization and execution of local marketing strategy in close cooperation with sales and Lead Team
- Implement global marketing initiatives in the local countries – Product launches, Practice Management & MarCom campaigns – by adjusting local market relevant top spin
- Responsible for all marketing activities – customer programs, industry events, communication, product launches & special projects
- Develop and manage digital marketing activities to further drive the digital transformation
- Control and development of promotional, practice and patient material
- Establish and implement marketing & sales campaigns to drive portfolio in close cooperation with the local lead team, sales team and education manager
- Actively track sales performances of key initiatives and coordinate action plans with the sales department
- Represent the local market needs on a regional and international level through active participation in Hub, Regional and Global meetings and formats
- Act as sparring partner with regional and global teams to validate and to channel market needs to the global organization
- Establish marketing goals to grow the market shares in close cooperation with regional and global Marketing Management
- Establish sales forecasts annually and monitor monthly actual results to evaluate positioning
- Develop routine trending reports and revise projections as needed
- Country market data management in Hungary and conduct periodic competitive analysis to include pricing and product positioning, adjusting strategies as appropriate
- Act as ‘gate keeper’ for assigned KOLs, manage relationship, evaluate ROLs for potential to be Rising Stars for KOLs
- Build up local marketing and service support structure for different brands
- Organize and lead the further ITI development in Hungary together with ITI HQ in Basel
- Other responsibilities and tasks may be assigned or requested.