Privacy Policy
Rakuten
- Skip To Main ContentHow can we help?Rakuten Privacy Policy1. Collection of Information2. Use of Information We Collect3. Disclosure of Information4. Your Choices5. Your Privacy Rights6. Other Notices7. Changes to This Privacy Policy8. Contact UsThis Privacy Policy describes how Ebates Performance Marketing, Inc. dba Rakuten Rewards ("we," "us," "our," "Rakuten") collect, use, disclose, and protect information in connection with the Rakuten websites, mobile websites, mobile applications, browser extensions, the Rakuten-branded credit card, Rakuten Partner Offers, in-person events and experiences, including third party platform promotions sponsored by Rakuten that specifically refer or link to this Privacy Policy ("Services"). Rakuten is part of the Rakuten Group, which includes the affiliates and subsidiaries of our parent company, Rakuten Group, Inc., based in Tokyo, Japan. This privacy policy does not cover information collected in connection with recruitment activities, which shall be subject to a separate Recruitment Privacy Policy set forth at https://rakuteninternational.com/privacy-policy-for-recruitment-activities.
- 1. Collection of Information
- Sources of CollectionWe collect, process, and use information about you when you:
- Register for our Services
- Install and/or access our Services through our application(s), including our mobile application and browser extension
- Connect to our Services through third parties, including social media accounts, email accounts, and business partners (described in Section 3 below)
- Interact with our Services
- Interact with third parties who refer you to our Services or merchants who participate in our Services
- Apply for the Rakuten-branded credit card
- Contact us for support
- Inquire about or apply for our influencer program
- Enter a sweepstakes, contest, or promotion, or respond to a survey or poll
- We collect certain information when you submit or provide it to us directly. When you have installed our mobile application or browser extension or enabled our mobile browser extensions, or when you interact with our Services online, we also automatically collect information about you and your use of the Services, as detailed below, through the use of log processes, cookies, location-identifying technologies, and other tracking technologies. Certain information is collected about you from third parties, including when you connect through a third-party service or business partner site, apply for or participate in our Rakuten-branded credit card program, or when information is shared by merchants and business partners with whom you’ve also interacted.Types of Information We May CollectThe types of information we collect about you may include personal information of the following types:
- Identifiers that you provide us directly, such as your first and last name, postal address, email address, tax information (for sweepstakes, contest, and promotion winners), and/or phone number
- Identifiers collected through your use of the Services, such as unique online or device identifiers, IP address, device or session IDs and information regarding your system configuration (operating system and version), network, and connected hardware (e.g., computer or mobile device and carrier) and software applications (e.g., other applications installed on your mobile device)
- Customer Record Information, such as payment account name, payment account number, payment card expiration date and billing address
- Protected Classification Characteristics, such as your gender, age, household income, marital status, or your inclusion in any other classification protected under California law, only to the extent you provide this information to us as demographic information in a survey response that is identifiable to you
- Commercial Information about you, such as records of products, product types, merchants, merchant types, goods or services purchased, obtained, or considered by you, including products, merchants and coupons you searched for, viewed or clicked, items added to cart and abandoned, shopping trips initiated, merchant sites visited from our Services, transaction history related to our Services, purchase confirmation data, accrued cash-back, Rakuten Partner Offer rewards, Rakuten-branded credit card transactions, Rakuten-branded credit card application and account status, American Express Member points, and other loyalty currency
- Internet and other Network Activity, such as your browsing and search history and your interactions with our sites and Services, including:
- Products, coupons, offers, or merchants you search, click, favorite, and/or view, including clicks you make on the merchant sites you visit within our mobile app;
- URLs of the pages you visit, including those tracked by our browser extensions and mobile application;
- Date and time stamps associated with such browsing, searches, and clicks;
- Click stream data, meaning the page by page clicks that you make as you navigate through our Services, including the web page visited before you came to our website;
- Locale preferences for your use of the Services
- Sensory-related information, such as audio recordings of your voice to the extent you call our member services representatives, as permitted under applicable law;
- Member account credentials, including username and password; and
- Inferences drawn about you and your likely preferences, characteristics, behavior, and attitudes (but not inferences regarding any “sensitive” data category), drawn from any information we collect about you, except "sensitive" information.
- In some jurisdictions, certain types of information we collect may be considered “sensitive” personal information including:Precise geo-location data, to the extent you have configured your device to consent to disclose such information to us.Note that we only use this sensitive information to provide the Services to you and we do not collect, use or disclose this sensitive information for the purpose of inferring ch