Division Vice President Strategic Marketing & Commercial Excellence
AMETEK · Virtual
AMETEK seeks a Vice President of Marketing to lead global marketing strategy, product marketing, digital transformation, and commercial excellence for the Measurement, Communications & Testing (MCT) Division. This role is pivotal in driving organic growth through robust marketing and pricing strategies, supporting acquisition integration, and enhancing brand equity through scalable, data-driven marketing initiatives. This position reports directly to the VP/GM of MCT.
Key Responsibilities:
- Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation
- Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms.
- Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning.
- Support product launches with integrated campaigns and sales enablement tools.
- Establish strategic pricing best practices to drive profitable organic growth.
- Drive Voice of the Customer programs to inform product development and positioning.
- Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels.
- Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies.
- Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure.
- Ensure cohesive messaging and brand consistency across all digital channels.
- Lead marketing due diligence and post-merger integration for new acquisitions.
- Provide strategic input on whitespace opportunities and market adjacencies.
- Develop scalable marketing frameworks for newly acquired entities.
- Build and manage a high-performing marketing organization, including shared services and centers of excellence in low-cost regions.
- Identify talent gaps and hiring needs; mentor and develop team members.
- Foster a culture of innovation, data-driven decision-making, and continuous improvement.
- Guide both centralized and BU teams to drive transformation for omnichannel strength of our brands.
- Analyze data to track KPIs and communicate regularly with the VP/GM, BU leaders and corporate stakeholders.
- Analyze competitor activities and market trends to identify growth avenues.
- Ensure marketing initiatives deliver measurable ROI and support growth.
Qualifications:
- 6+ years in a senior marketing role (e.g., Senior Marketing Director٫ VP of Marketing.)
- Ability to understand complex and technical products in a manufacturing environment.
- Bachelor’s degree in marketing or a technical field (STEM) with a marketing experience; MBA preferred.
- Experience leading a shared services marketing team is a plus.
Traits & Experiences We Value:
- Strong business and financial acumen.
- Skilled in developing executable strategic plans.
- Familiarity with manufacturing product management and marketing methodologies.
- Adept at building productive relationships across the organization while managing cultural and technological changes.
- Excellent communication and presentational skills.
- Results-oriented mindset with a focus on achieving measurable outcomes.
- Innovative and creative thinking.
- Learning agility in digital marketing strategies
- Strong analytical and project management skills.
- Demonstrated success in managing budgets, hiring and positioning resources.
- Ability to develop productive working relationships at all levels across AMETEK