Sales Asst Coordinator

PepsiCo · Katihar

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Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business. 


Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth • Planning routes efficiently to increase productivity • Increase Net Distribution by increasing number of outlet served • Increases Weighted Distribution by increasing SKU count in existing outlets • Ensuring stock availability and Rack Execution as per planogram • Relationship building in the market to maximize customer satisfaction 

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability • Monthly target setting for each salesperson • Works with salesperson in market to coach them on market execution • Monitors salesperson performance using regular sales reports • Communicates incentives and motivates salesperson to achieve targets 

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories • Managing DB health (ROI) by ensuring adherence to Joint Business plan • Jointly responsible for recruitment and retention of sales representatives • Minimizing expiry/stales by ensuring FIFO and stacking norms of products • Tracking correct and timely delivery of orders in the market • Ensuring food compliance of every distributor • Facilitating development of distributor on PepsiCo sales competencies 


Qualifications

Knowledge

1. FMCG Sales and Distribution Model 2. Computer – Excel, Word, Outlook 3. Local language (good to have) and Basic English 4. Data proficiency – ROI Model 

Market

• Delivering Secondary monthly targets and Gross Revenue growth • Planning routes efficiently to increase productivity • Increase Net Distribution by increasing number of outlet served • Increases Weighted Distribution by increasing SKU count in existing outlets • Ensuring stock availability and Rack Execution as per planogram • Relationship building in the market to maximize customer satisfaction 

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability • Monthly target setting for each salesperson • Works with salesperson in market to coach them on market execution • Monitors salesperson performance using regular sales reports • Communicates incentives and motivates salesperson to achieve targets 

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories • Managing DB health (ROI) by ensuring adherence to Joint Business plan • Jointly responsible for recruitment and retention of sales representatives • Minimizing expiry/stales by ensuring FIFO and stacking norms of products • Tracking correct and timely delivery of orders in the market • Ensuring food compliance of every distributor • Facilitating development of distributor on PepsiCo sales competencies 

Knowledge

1. FMCG Sales and Distribution Model 2. Computer – Excel, Word, Outlook 3. Local language (good to have) and Basic English 4. Data proficiency – ROI Model 

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