Product Manager

Abbott Laboratories · Ciros Plaza

Primary Function

职责概述

Manage the development and implementation of strategic initiatives and operational strategies to achieve short-term and long-term growth objectives for the organization.
Lead projects and team members including cross functional team such as Service, R&D, RA and Value expansion team etc. to accomplish product launch, pricing, promotion, technical application, field execution, scientific supports to achieve business objectives.
Potentially manage team member to build successor

Major Responsibilities

主要职责

Accounted for assigned business target achievement
Manage to assess and define market size and opportunities in the plan process.
Develop and implement marketing plan on strategies, tactics, programs, communication and tools to achieve sales and margin goals.
Determine new product launch plan including financial planning, positioning, pricing, promotion and communication based on strategic goals in the target segment
Drive brand business by rolling out with flawless executions on sales team, scientific leadership and customer satisfaction.
Conduct trainings and develop localized training materials to consistently communicate key brand message, enhance sales team’s professional knowledge and barrier handlings to align brand strategies.
Closely work with global contacts to ensure brand strategy alignment, resources integration and localized communication & sales materials
Engage and manage KOL to increase influential.
Monitor healthcare policy, market trends, competitive status and customer insight as well as brand performance to evaluate the effectiveness of marketing activities.
Conduct joint field calls with sales team members to provide field coaching and gather customer needs and competitive information.

Requirement(education, background,…etc)

要求

Bachelor and above degree in relevant majority
3+ years relevant working experiences / Sr. role need 5+ years relevant relevant working experiences
Good communication and English skills