Product Lead, Singapore

IG Group · Singapore

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Job Title

Job Description

Product Lead, Singapore

Location: Singapore (Hybrid: 3 days in office)

Employment type: Permanent, full time

About IG Group

IG is a FTSE 100 fintech operating across five continents, serving over 1.3 million customers and handling billions of dollars in transactions. We are built on scale, trust and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

About the role

This is a role for a product leader who is as comfortable defining the strategy as they are shipping against it. As Product Lead for Singapore, you will own the product vision and multi-quarter roadmap for the Singapore market. You are responsible for every product we offer there. You will decide which problems are worth solving, set the direction. You will not be handed a brief. You will write it.

We have an existing customer base in Singapore and a proposition we have been adding to steadily. We want to get more out of both. That means understanding the audience we already have, who we serve well, who signed up and never traded, and who traded once, then deepening those relationships and broadening the appeal of the proposition to reach the customers we do not have yet.

About the team

This role sits within IG's APAC product function, reporting into the Head of Product, APAC, alongside the product leads who own our other markets in the region. Product Leads are embedded in the market they own. You are on the ground, close to the customers, the regulator and the commercial team, making sure we build what the market needs and that it lands when we ship. You will also help shape how we work, contributing to our product operating model and product culture as it matures across the region. We work AI-first in product. Research synthesis, prototyping and delivery all run with AI tools in the loop, and we expect you to work the same way.

Key responsibilities

Product strategy and roadmap

• Own the product vision and multi-quarter roadmap for Singapore, aligned to IG's commercial objectives. Not just contributing to it but setting it.
• Determine which customer problems are worth solving and why, before any solution work begins, and make the call on what we deliberately do not build.
• Own the sequencing of new products and propositions into the market: what we launch, whether we build, buy or partner, what it takes to land under MAS requirements, and what we expect it to be worth.
• Drive competitive intelligence in one of the most contested retail trading markets in the region, and turn it into propositions that stand apart.

Discovery and delivery

• Run discovery that goes beyond what customers say, so you understand the motivations, friction points and habits that drive trading behaviour in Singapore.
• Own the end-to-end journey: onboarding, KYC and funding through to a first trade, then activation, retention and reactivation. Meet suitability and AML obligations without conceding conversion.
• Match the right customer to the right product at the right time, so people find what suits them when they are ready for it and only where it is appropriate for them.
• Use the voice of the customer. You will not own CX, but you are expected to know what customers are telling us through support contacts, research, reviews and complaints, and act on it.
• Work test and learn. Drive experiment led innovation, learning what works or failing fast.

Leadership and influence

• Influence stakeholders across product, engineering, legal, compliance, marketing and senior leadership, driving alignment up, down and across the organisation.
• Partner with Compliance to foster a proactive and healthy relationship with the local regulator, stay ahead of regulatory change rather than reacting to it, and turn compliance constraints into experiences that still feel effortless to the customer.
• Build and hold the relationship with the central Product and Technology teams. Represent what Singapore needs, reuse what exists rather than rebuilding it, and feed local learnings back.
• Play a leadership role in the Singapore team, not just a product one. Set the standard for how the market works, and bring others up to it.

Role requirements

• 5+ years shipping consumer-facing products in a regulated environment, such as trading or investment platforms, crypto exchanges, neobanks, payments or similar.
• Experience owning product strategy and a multi-quarter roadmap, with accountability for the outcome.
• Experience growing a customer base, and owning the commercial metrics that go with it: conversion, cost of acquisition, retention or payback.
• Strong quantitative skills. You can define metrics, build a funnel, interrogate the data and change course on the evidence.

Desirable

• Experience in the Singapore market, or working knowledge of the regulatory environment for retail financial products under the MAS.
• Working knowledge of the wider regulatory and governance environment beyond the financial regulator, such as AML and CFT requirements, PDPA privacy obligations and advertising rules.
• A record of launching new products or asset classes into an existing market.
• Experience with leveraged products, shares or digital assets.
• AI-native. You already use AI tools across research, prototyping and delivery.

Number of openings

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