Sr. Professional, DTC FH Planner
Under Armour · Amsterdam
- Sr. Professional, DTC FH Planner
- Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
The Sr. Professional DTC FH Planner is responsible for the collaborating in developing the tops-down seasonal financial and inventory target and a bottoms-up sales plan for the Factory House business, our retail outlet channel. The DTC FH Planner will leverage collaborative cross-functional relationships to enable the DTC team to meet quarterly sales and margin objectives, ensure GoToMarket strategies come to life in the market, and inventory sell-through is managed to target.
Your Impact
Pre- Season Management
- Partner with DTC POD lead, Merch Planning, Channel Merch & Finance to develop Financial Targets for the channel down to stores.
- Translate financial targets to seasonal plans broken out by DTC KPI’s as well as by Category for assigned channel that support the long-term strategic growth plan for the Region and planning inventory levels.
- Set & track performance against line architecture and SKU Targets for assortment that yields productivity.
- Manage the MFO share and the excess inventory planning to meet the channel revenue and margin targets.
- Work closely with Channel Merchandising to gain strong command of seasonal product strategies, key product and marketing stories to align the bottom-up plan with the channel assortment strategy.
- Build and maintain Account Group-Level Sales Plans that substantiate financial targets.
- Utilize Sales Plan to identify opportunities and risks to the Financial Target at monthly OTB meetings.
- Collaborate with cross functional partners on successful new store openings and ongoing process improvements.
- Leverage merchandise partner to gain strong command of seasonal product strategies, distribution segmentation, etc.
- Communicate potential target adjustment opportunities and risks as they arise.
In-Season & Inventory Management
- Track sell through per category and seasonality and advise/execute actions needed including but not limited to, replenishment, price promotional activities, content marketing support.
- Support business with performance analysis on account level as well as category, Region & Store level.
- Reporting & Analysis such as WSSI, OTB, Sell-through and revenue reporting.
- Coordinate cross functional activities to reconcile significant variances to plan and refine the forecast model to reflect updated sales and marketing assumptions.
- Help to execute key promotional moments within the FH channel collaborating with retail, pricing, VM and merch teams to help drive sales and profitability monthly.
- Run what/if scenarios to support decision-making and provide insights on potential channel performance outcomes.
- Gather and present regional hind sighting data to drive actions and support ongoing planning efforts, both for short and long term.
- Execute monthly demand forecasts at the style-color level, driven by statistical forecasting and continuously manage necessary adjustments using the Blue Yonder Demand system.
- Utilize systematic forecast and performance data to identify opportunities and risks to the financial and strategic target at monthly and quarterly channel reviews.
- Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
- Bachelor's degree in Business, Finance, Supply Chain, or a related field.
- 4+ years of experience in sales-, merch-, or demand planning or a related role.
- Experience in the apparel or footwear industry is preferred.
- Proven track record of developing and executing successful DTC strategies.
- Understanding of channel planning, with exposure to scenario planning and long-range forecasting using financial plans & historical data.
- Ability to interpret data and assist in shaping business narratives (story telling), providing support for decision-making processes by contributing data-driven insights.
- Ability to work effectively with cross-functional teams and communicate key data findings to non-technical teams, with guidance, ensuring alignment with broader business goals.
- Knowledgeable in financial concepts, such as revenue, costs, and profit margins, as well as how they relate to planning processes to drive decision making.
- Develop skills in identifying problems and working with predictive analytics tools to support basic refinement of recommendations.
- Strong communication skills with the ability to work within a team and support planning initiatives.
- Solid experience with data analysis & visualization tools for reporting and insights.
- Experience in Blue Yonder’s Planning module or similar planning tools preferred.
- Workplace Location
- Location: This individual must reside within commuting distance from our Amsterdam office.
- Work Life Integration