Consumer & Customer Engagement Manager, Allergan Aesthetics
AbbVie · Bangkok
Company Description
Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
The Consumer and Customer Engagement Manager is responsible for developing and executing consumer-focused marketing strategies that drive brand awareness, customer acquisition, and long-term loyalty within the aesthetic, beauty, or wellness sector. This role bridges aesthetic marketing, customer experience, and data-driven engagement, ensuring consistent, personalized, and compelling interactions across all consumer touchpoints.
Key Responsibilities
Consumer & Customer Engagement Strategy
- Develop and lead integrated consumer and customer engagement strategies aligned with brand positioning and business objectives.
- Design and manage end-to-end customer journeys across online, in-clinic, and offline channels.
- Identify key consumer insights and translate them into effective marketing initiatives that enhance emotional connection and trust with the brand.
- Work closely with our key account stakeholders to understand their need then develop a strategic DTC campaign with excellent in execution to help them in recruiting and maintaining their patients.
Aesthetic Marketing & Brand Experience
- Plan and execute aesthetic marketing campaigns across digital, social media, CRM, events, and partnerships.
- Ensure all consumer-facing content reflects premium aesthetics, clinical credibility, and brand consistency.
- Collaborate with creative, medical, and sales teams to develop campaigns that highlight treatments, products, and customer success stories.
Customer Relationship Management (CRM)
- Own and optimize CRM programs including loyalty programs, customer retention initiatives, and lifecycle communication.
- Segment customer databases based on behavior, preferences, and lifecycle stages.
- Drive personalization strategies to improve engagement, repeat visits, and customer lifetime value.
Digital & Social Engagement
- Oversee social media and digital platforms with a focus on community building, education, and engagement, not just promotion.
- Work closely with digital marketing teams to leverage paid media, influencer marketing, and social listening.
- Monitor and respond to customer feedback, reviews, and conversations to protect and enhance brand reputation.
Data, Insights & Performance Tracking
- Track and analyze engagement KPIs
- Use consumer data and market trends to continuously optimize campaign performance and customer experiences.
- Prepare regular reports and actionable insights for senior management.
Cross-Functional Collaboration
- Partner with sales, business excellence, clinical specialists, medical, and customer service teams to ensure seamless customer experience.
- Train internal teams on customer-centric engagement practices and brand communication guidelines.
- Manage external agencies and vendors, including creative, CRM, and digital partners.
Qualifications
Key Skills & Competencies
Core Skills
- Strong expertise in consumer and customer engagement marketing
- Solid understanding of aesthetics, healthcare, or wellness marketing
- CRM and customer lifecycle management
- Campaign planning and integrated marketing execution
- Customer journey mapping and personalization strategy
Digital & Analytical Skills
- Digital marketing and social media management
- Marketing analytics, dashboards, and performance measurement
- Data-driven decision-making and consumer insight generation
Soft Skills
- Strong storytelling and communication skills
- Creative mindset with commercial acumen
- Customer-obsessed and detail-oriented
- Collaborative, proactive, and adaptable
Qualifications & Experience
- 8–12+ years in marketing, with strong experience in consumer marketing, preferably in aesthetics, healthcare, FMCG, or premium/luxury services
- Educational degree in Marketing, Business, or related field
- Proven leadership experience managing cross-functional teams
- Strong exposure to B2C and B2B2C models
Essential Skills, Experience, and Competencies
- Strategic thinking with strong execution understanding
- Deep understanding of consumer behavior and patient journey
- Strong stakeholder management and influencing skills
- Leadership, coaching, and team development capability
- Data-driven decision-making mindset
- Experience in digital and omnichannel marketing
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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