Senior Product Manager--Somatuline
Ipsen · Shanghai
Title:
Senior Product Manager--SomatulineCompany:
Ipsen (Shanghai) Trade Co., LtdAbout Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.
Job Description:
- Drive from strategy to tactics and develop strategic tactics and programs
- Build up and manage national / regional stakeholders, including but not limited to KOLs, regional Health authorities, key users of central cities and key cities
- Develop / Design / update promotional tools such as promotional deck and brochures
- Deliver brand differentiation and compelling value proposition
- Partner with cross-functions to make an alignment on brand strategy and implementation effectiveness
- Support brand budgeting and control
- Develop training material such as role play script, selling story script, objection handling, and provide SF training and new reps orientation training
- Coordinate developing and tracking KAM for SF
- Guide / partner with regional MKT and SF team to execute promotional activities; Develop business impact metrics and monitor impact tracking
- Track competitor intelligence and deliver insights into competitive landscape
- Develop and implement Omni-channel campaign
At least 2 years of working experience of PM/SPM positions in the biotech or MNC.
- Experience in Endocrine or Rare Disease area is preferred.
- Fluent English in oral and writing is preferred.
- Experience in Omni-channel is preferred.
- Experience in sales is preferred.
- Experience in innovation program is preferred.
- Medical / science background is preferred
- Languages:Writing, Oral proficiency in English