Media Manager or Senior Media Planner
Richemont · Tokyo
Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
KEY RESPONSIBILITIES
Key responsibility 1: Media planning
- Lead and Monitor the Paid Planning and Execution for digital & non-digital.
- Control & Management of annual media budget
- Oversee SEM activities inline with other promotional activities partnering E-comm team.
- Assist the Owned Planning mainly LINE communication.
- Strong Communication and negotiation towards HQ various teams (Media, Contents, Digital).
- Timely Reporting & Analysis towards local Management team & HQ.
- Support or collaborate with Consumer insight team to build consumer centric marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data.
- Deliver logical documentation and presentations of results and insights to HQ and local management.
Key responsibility 2: Lead for Data & Tools Management
- Proactively analyse data (Google Analytics, Global Media Dashboard, etc) to pursue market /client understanding and reporting to HQ and local management.
- Stay attentive on competitive landscape, especially on digital movements in the market and actively share and use such information to discuss further opportunities.
Key responsibility 3: Team building/ work as One-Team
- Maximize a teambuilding/ way of working and development of own leadership culture, cross collaboration with others.
- Respect manner of working, feedback culture and timely communication.
- Agility to closely cross-work with various related teams/departments
- Agility to build good relationship with media society/suppliers/productions.
- Lead (for assigned projects) and contribute to various projects in the company.
- Solid relationship with HQ counterparts.
- Develop the junior members to stretch their potential.
- Exercise positive leadership, while being a highly motivated hands-on player at the same time.
Key responsibility 4 : Budget Management
- Track and manage media budget by projects, channels, and category for A&P control stakeholders in a timely manner.
- Support senior media manager to develop annual marketing budget plan, review monthly and manage it on a day-to-day basis.
Required experience:
- 5-7+ years’ experience in communication/agency in consumer products, retail business, or luxury category.
- Business level of both Japanese and English.
- Experience and have knowledge of digital marketing in luxury category.
- Experience in luxury brand business a plus.
Technical skills / abilities:
- Deep understanding of all media nature both traditional and digital/social.
- Knowledge of Google Analytics/other analysis tools.
- Good communicator and articulates his/her thoughts clearly.
- Presentation skills.
- Capable of handling multiple and fast-paced tasks, with a strong sense of ownership.
- Native fluency in Japanese and business fluency in English (Both in writing and speaking).
- Solid strategic thinking, integrating both qualitative and quantitative perspective.
- Market research experiences a plus.
- Owned media account management including LINE a plus.
Personal skills
The successful candidate will have the following personal qualities:
- Growth Mindset.
- Open, flexible, and adaptable.
- Respect to the company/department/team culture.
- Being innovative and embraces new challenge.
- A team player.
- Result-oriented.
- Creativity & “Think out of box” mind.
- Analytic mind and strong sensibility towards numbers.
- Professionally and personally mature person, with high interpersonal communication skills.
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