Research, Innovation & Concept Development Analyst

Deloitte Africa · Deloitte Human Capital

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Company Description

Quantum Expressions Media Consult LTD is Nigeria’s pioneering multimedia powerhouse leveraging cutting-edge technology, real-time consumer data, and modern journalistic methods to deliver on-demand, need-based content seamlessly across multiple platforms.

The Client has identified the need to recruit highly skilled, tech-savvy, and passionate professionals for its Visual Radio cum Digital Media powerhouse to support its strategic goals and objectives

Job Description

The Research, Innovation & Concept Development Analysts will be responsible for identifying emerging trends, conducting in-depth research, and generating innovative concepts for content, platforms, and audience engagement strategies across Quantum Expression’s Media Consult LTD media channels. The Analyst will analyze market dynamics, technological advancements, and consumer behavior to provide actionable insights and creative ideas that drive growth and maintain Quantum Expression’s Media Consult LTD's competitive edge.

Core Responsibilities

Trend Identification and Analysis:

• Conduct continuous monitoring and analysis of industry trends, emerging technologies, and evolving consumer behavior within the media landscape (digital, news, multimedia, etc.).
• Identify and assess potential opportunities and threats arising from these trends for the organization's various platforms.
• Analyze competitor activities, innovative projects, and best practices in the media industry globally.
• Synthesize research findings into clear and concise reports, presentations, and insights for internal stakeholders.
• Proactively communicate relevant trends and their potential implications to relevant departments.

Concept Generation and Ideation:

• Facilitate brainstorming sessions and workshops to generate new content formats, platform features, and audience engagement strategies.
• Develop and refine initial concepts based on research findings, market analysis, and organizational goals.
• Explore and propose innovative uses of technology and multimedia to enhance content delivery and user experience.
• Collaborate with content creators, technology teams, and business development to explore the feasibility and potential impact of new concepts.
• Maintain a repository of innovative ideas and concepts for future development.

Research and Feasibility Studies:

• Design and conduct research projects to evaluate the viability and potential success of new concepts and initiatives.
• Utilize a variety of research methodologies, including surveys, focus groups, data analysis, and competitive analysis.
• Analyze research data and provide evidence-based recommendations to inform decision-making.
• Develop business cases and feasibility reports for promising concepts, outlining potential benefits, risks, and resource requirements.
• Present research findings and recommendations to stakeholders in a clear and compelling manner.

Collaboration and Cross-Functional Support:

• Work closely with editorial teams, technology departments, marketing, and business development to understand their needs and contribute innovative solutions.
• Provide research support and insights to inform content strategy, platform development, and audience engagement initiatives.
• Participate in cross-functional project teams to contribute innovative ideas and research findings.
• Foster a culture of innovation and knowledge sharing across the organization.
• Build and maintain relationships with external research partners and industry experts.

Performance Monitoring and Evaluation:

• Develop metrics to track the performance and impact of implemented innovations and concepts.
• Monitor the success of new initiatives and analyze their contribution to organizational goals.
• Identify areas for improvement and recommend adjustments to optimize the impact of innovations.
• Prepare reports on the performance of innovation initiatives for management review.
• Continuously evaluate the effectiveness of the research and concept development processes.

Qualifications

Educational Requirements

• Bachelor's degree in Business Administration, Media Studies, Communications, Marketing, Research, or a related field.
• An MBA or MSc in Innovation, Strategy, Market Research, or a related field is an added advantage.

Professional Requirements

• Demonstrated understanding of research methodologies, innovation processes, and concept development frameworks.
• Familiarity with the media industry and its evolving landscape.

Experience Requirements

• Minimum of 0-5 years of experience in a research, analysis, innovation, or strategy-related role, preferably within the media, technology, or consumer-focused industries.
• Experience with market research tools and techniques is essential.

Knowledge Requirements

• Deep understanding of research methodologies (qualitative and quantitative).
• Knowledge of innovation frameworks and concept development processes.
• Familiarity with the media industry, digital platforms, and content trends.
• Understanding of market analysis, competitive intelligence, and consumer behavior.
• Basic knowledge of data analysis and visualization tools.  

Skill Requirements

• Excellent analytical and critical thinking skills.
• Strong research and information gathering abilities.
• Creative thinking and problem-solving skills.
• Excellent written and verbal communication skills, including presentation abilities.
• Proficiency in using research tools and software.
• Strong project management and organizational skills.

Personal Abilities

• Intellectual curiosity and a passion for innovation.
• Forward-thinking and strategic mindset.
• Ability to work independently and collaboratively.
• Strong attention to detail and accuracy.
• Ability to synthesize complex information into clear insights.
• Proactive and self-motivated.
• Openness to new ideas and perspectives.
• Ability to work independently and as part of a collaborative team.

Additional Information

Quantum Expressions Media Consult LTD aims to be an Employer of Choice, providing equal opportunity for everyone regardless of their background, gender, race and other protected characteristics.

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