Marketing and Cultural Manager
Accor · Mumbai
Company Description
Roswyn, a Morgans Originals Hotel
Morgans Originals are original hotels with original stories. We stand for vibrancy, intrigue and iconic details, celebrating the feeling of an infinite Friday night, when anything can happen, no matter what day of the week it is. By balancing a refined outlook with the best lifestyle programming, we capture the excitement of being in-the-know -- connecting people to the city, the culture and the moment.
Job Description
The Marketing & Communications Manager at Roswyn – A Morgans Original Hotel is responsible for developing and executing strategic marketing, branding, and communications initiatives that position Roswyn as a premier luxury lifestyle destination. This role embodies Morgans Originals’ philosophy of honesty, creativity, and sophistication by combining innovative campaigns, media relations, and guest-centric storytelling to elevate the hotel’s visibility and reputation across global and local markets.
Key Responsibilities
Marketing Strategy & Brand Positioning
- Develop and implement integrated marketing plans to drive awareness, revenue, and brand loyalty.
- Ensure brand consistency across all communication channels in alignment with Morgans Originals’ luxury lifestyle ethos.
- Collaborate with sales, F&B, and operations teams to create campaigns that highlight Roswyn’s unique offerings.
- Monitor market trends and competitor activity to identify opportunities for growth and differentiation.
Communications & Public Relations
- Manage media relations, press releases, and public statements to enhance Roswyn’s reputation.
- Cultivate relationships with journalists, influencers, and industry partners.
- Oversee crisis communication strategies to protect brand integrity.
- Coordinate interviews, features, and media events showcasing Roswyn’s lifestyle identity.
Digital Marketing & Content Creation
- Oversee digital platforms, including website, social media, and email marketing.
- Create engaging content that tells Roswyn’s story and resonates with target audiences.
- Manage online reputation through proactive guest engagement and review responses.
- Leverage analytics and insights to optimize digital campaigns and ROI.
Event & Campaign Management
- Plan and execute promotional events, partnerships, and activations that reinforce Roswyn’s luxury positioning.
- Collaborate with F&B and lifestyle outlets (Filia, BL Club, Black Laquor) to design campaigns that drive traffic and revenue.
- Ensure seamless execution of seasonal promotions and brand collaborations.
Quality & Compliance
- Uphold ethical marketing practices and compliance with international hospitality standards.
- Ensure sustainability and innovation are integrated into campaigns.
- Maintain consistency across Morgans Originals properties while adapting to Roswyn’s unique identity.
Qualifications
Qualifications
- Proven experience as Marketing & Communications Manager in luxury hotels, resorts, or lifestyle establishments.
- Strong knowledge of hospitality marketing, digital platforms, and public relations.
- Excellent communication, presentation, and storytelling skills.
- Leadership ability to inspire multicultural teams.
- Financial acumen and experience in managing marketing budgets.
Additional Information
Desired Attributes
- Passion for hospitality, branding, and guest engagement.
- Charismatic presence with the ability to represent Roswyn and Morgans Originals in media and client interactions.
- Creativity balanced with strategic thinking.
- Commitment to sustainability and innovation in marketing practices.
- Strong organizational and problem-solving skills.
Work Environment
- Roswyn – A Morgans Original Hotel, a luxury lifestyle destination.
- Fast-paced, guest-centric atmosphere with high attention to detail.
- Requires flexibility, long hours, and dedication to excellence.