Director of Sales & Marketing

Accor · Cairo

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Company Description

Join us at Accor, where life pulses with passion!​

At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe. 

Join a team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

This is an exciting entry-level role with growth opportunities for a motivated applicant. Make it your next move.

• Hospitality is a work of heart,​
• Join us and become a Heartist®.

Job Description

We are seeking an experienced and results-driven Director of Sales & Marketing to lead the Sales & Marketing of a mid-scale hotel operation on 6th October city, with a primary focus on Corporate, Leisure, MICE, and group business.

The Director of Sales & Marketing will be responsible for developing and executing comprehensive sales and marketing strategies to maximize revenue, occupancy, market share, and profitability throughout the year.

The successful candidate will have 5 years’ strong experience and knowledge in the same senior position, preferably in the city hotel, with an established understanding of corporate, leisure, travel agencies, tour operators, OTA’s and other key international source markets.

Key Responsibilities

• Develop and implement short-term and long-term sales and marketing strategies with a strong focus on all business segmentations
• Analyze and assess sales & marketing production vs. targets and take necessary measures and actions.
• Develop annual sales & marketing department budget and execute the sales programs and activities within it.
• Establish measurable sales targets, KPIs, and action plans for the Sales & Marketing team.
• Drive business with key business partners and continuously identify opportunities to expand the hotel's geographical market reach.
• Develop and maintain strong relationships with tour operators, Corporate, travel agencies, wholesalers, group organizers, Mice Partners, and other key partners.
• Identify and secure new group and individual Partners while strengthening relationships with existing high-producing accounts.
• Develop specific commercial strategies for All business segmentation around the year.
• Conduct regular market research and competitor analysis to understand demand patterns, pricing, market positioning, and emerging opportunities.
• Monitor competitor hotels, market trends, group movements, and demand to recommend timely commercial actions.
• Work closely with Revenue Management to optimize pricing, inventory, length of stay, group allocation, market segmentation, and business mix.
• Evaluate group requests and business opportunities based on revenue potential, profitability, displacement, and overall hotel strategy.
• Develop and manage the annual Sales & Marketing budget and commercial action plan.
• Analyze the return on sales trips, international roadshows, trade events, marketing campaigns, and business development activities.
• Conduct regular sales missions and business development activities in domestic and international source markets.
• Represent the hotel at relevant exhibitions, travel trade events, workshops, roadshows, and networking opportunities.
• Maintain close relationships with key decision-makers and partners within the tourism sector in the region.
• Monitor account production, room nights, average rates, revenue contribution, conversion, and overall account performance.
• Identify underperforming accounts and markets and implement corrective commercial action plans.
• Develop strategies to increase direct and individual bookings alongside contracted group business.
• Work closely with Revenue, Reservations, Front Office, Finance, and Operations to ensure commercial commitments and group requirements are effectively delivered.
• Ensure contracts, rates, allocations, payment terms, and commercial agreements are properly managed and aligned with hotel objectives.
• Prepare regular commercial reports, forecasts, market intelligence, and performance analysis for hotel leadership.
• Lead, coach, motivate, and develop the Sales & Marketing team to maintain a strong performance and accountability culture.
• Ensure all Sales & Marketing activities comply with Accor brand standards, commercial guidelines, policies, and procedures.
• Recruit, select, train and motivate Sales & Marketing Department personnel to realize their potential and to develop individuals for advancement within Accor Hotels.
• In conjunction with the Revenue Manager and FO Manager, maximize rooms’ inventory and catering space (where applicable), identify opportunities for focused sales programs and activities
• Maintain the highest standards of professionalism, ethics and attitude towards all hotel guests, clients, staff and employees.

Key Competencies

• City Hotel Expertise especially west Cairo
• Corporate and leisure Sales & Marketing
• Group & Individual Business Development
• Strategic Commercial Planning
• Key Account Management
• Revenue & Profitability Focus
• Market Intelligence & Competitor Analysis
• Contract Negotiation
• Leadership & Team Development
• International Market Development
• Data-Driven Decision-Making
• Stakeholder & Partner Relationship Management

Qualifications

• Bachelor’s degree in business administration, Marketing, Hospitality Management, or a related field.
• 5 years’ experience in the same position at Sales & Marketing within the hospitality industry, preferably in Great Cairo.
• Strong Leadership capabilities to lead Sales & Marketing team
• Strong knowledge and experience in the 6th of October city is highly preferred.
• Established understanding of Corporate, Leisure, Mice, OTA’s, and group business.
• Strong knowledge of major domestic and international source markets
• Demonstrated ability to generate and develop high-volume group and individual Sales business.
• Strong understanding of hotel pricing, revenue management, contracting, forecasting, market segmentation, and distribution.
• Excellent commercial, negotiation, analytical, and financial skills.
• Strong leadership skills with proven experience in managing and developing Sales & Marketing teams.
• Ability to build and maintain long-term relationships with key accounts and business partners.
• Strong communication, presentation, and negotiation skills.
• Excellent command of English.

Additional Information

• You will grow so fast because of development chances that will take  with cooperated team
• Our commitment to Diversity & Inclusion:
• We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

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