Associate Marketing Engagement Manage - Rare Diseases

Takeda · Ho Chi Minh City

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Job Description

The Associate MKT Engagement Manager is responsible for managing and enhancing the lifecycle of products or product lines. This role involves gathering user requirements, developing product enhancements, and creating strategies to maximize product appeal. By ensuring effective marketing and product management, this role supports Takeda's mission to bring better health to people and a brighter future to the world.

How you will contribute:

• Gather user requirements and design product enhancements
• Develop and execute marketing strategies/plan to maximize product/brand appeal
• Monitor product performance and make necessary marketing adjustments
• Manage multiple media channels to ensure consistent brand presence
• Analyze campaign outcomes to refine marketing tactics
• Create engaging presentations to communicate marketing strategies

Skills and qualifications:

• Applies market research techniques to gather critical data and insights on targeted customer segments.
• Capable of developing clear and compelling brand strategies that resonate with diverse demographics.
• Manages multiple media channels effectively, ensuring consistent and impactful brand presence.
• Designs and executes marketing strategies that effectively promote products and enhance brand visibility.
• Analyzes campaign outcomes to refine marketing tactics and improve future initiatives.
• Provides guidance to team members, leveraging industry practices and general knowledge to achieve marketing objectives.
• Creates engaging presentations that effectively communicate marketing strategies and outcomes.
• Understands the fundamentals of public relations and applies them to enhance brand image.
• Utilizes marketing communication tools to create meaningful customer interactions.
• Prioritizes tasks effectively with guidance, ensuring timely project completion.
• Produces well-structured written content for various marketing channels.
• Executes basic social media marketing campaigns, understanding platform-specific requirements and audience engagement strategies.

Scope:

• Report to MKT Lead

• Manage Hemophilia porfolio and IVIG, new pipelines

• Business case/New products launch in scope

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