Senior Marketing Manager

Amgen · Shanghai

Career Category

Marketing

Responsibilities:

Strategy development

Develop brand marketing strategies and lead the development and execution of the integrated brand plan.
Develop end-to-end solutions for bone products, with a particular focus on brand patient support programs and closed-loop ecosystem building for osteoporosis patients.
Ensure the successful launch of brand by driving business performance, improving brand awareness, and building business team capabilities.
Develop pricing/access strategy in both self-pay stage and reimbursement stage.
Manage budgets and define clear metrics to measure the success of promotional programs.
Develop brand digital strategy across patient support and education, long-term patient management, and HCP engagement.

Customer engagement and development

Develop a deep understanding of KOL, key prescriber, and specialist needs.
Engage KOLs and medical societies in in-depth academic discussions and provide professional recommendations on effective approaches to building a patient care ecosystem.
Map the medical society landscape and its future evolution, identifying priority areas for investment and education to strengthen Amgen and brand reputation while advancing patient care in non-orthopedic and osteoporosis management areas.

Translating strategy into action plans

Implement effective marketing strategies and translate the brand plan into programs and actionable plans.
Ensure compliant implementation of non-orthopedic marketing activities.
Effectively capture market insights and leverage key industry information and market knowledge to build competitive advantage in the marketplace.
Develop promotional campaigns, messages, programs, and sales tools; prepare the market to maximize the effectiveness of future field selling teams; guide strategic decisions and ensure flawless execution of promotional campaigns and programs.
Demonstrate a patient-centric mindset and continuously identify ways to create value for patients through patient support programs.
Ensure brand integrity across orthopedic and non-orthopedic segments.

Cross-functional collaboration and integration

Integrate Medical, Value & Access, Sales, and SFE plans into the brand plan and lead cross-functional alignment to establish the brand as a preferred option for osteoporosis specialists and patients in China.
Work closely with the BAI lead and cross-functional partners to monitor brand performance and identify business opportunities.
Communicate local market requirements to global and regional brand teams and help global product teams understand local market realities.
Partner with international product and brand teams to adapt and implement global brand campaigns in the local market.
Manage communication with external strategic partners and internal departments, including Medical, Regulatory, Government Affairs, Legal, and Compliance.

Miscellaneous

Build a professional marketing team with solid disease and product knowledge, strong marketing capabilities, and a clear commitment to corporate values and culture.
Build and optimize the marketing expense management system to ensure efficient use of company resources and maximize value for the non-orthopedic business.

Master’s degree in medical related major is required; MBA is preferred.
5–10 years of experience in strategy, product launch, and brand management within healthcare or pharmaceutical companies.
Proven track record in sales and marketing for pharmaceutical products.
Strong understanding of competitive strategy, current and emerging business models, and their implications for strategic decision-making.
Experience, knowledge, and capability to develop sophisticated marketing strategies at the brand and portfolio levels.
Strong ability to manage multiple priorities in parallel, with the energy, resilience, and adaptability required for high-intensity business situations.
Fluent spoken and written English and Chinese.