Regional Sales Manager (Modern trade) -

Bayer · Hyderabad

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Regional Sales Manager – South & East (Modern Trade)

Reporting To - National Key Account Manager – Modern Trade

Location - Hyderabad (with travel across East & South regions)

Role Purpose

The RSM – South & East will be responsible for driving sales targets, execution excellence, and team performance across assigned Modern Trade chains and regions in South & East India. The role will act as the regional execution owner, translating national Key Account strategies into consistent on‑ground delivery, while leading and developing the regional sales team.

Key Responsibilities

1. Sales Delivery & Target Ownership

Own and deliver monthly, quarterly, and annual sales targets for the South & East regions across assigned Modern Trade accounts.
Drive primary and secondary sales in line with agreed account plans.
Track region‑wise performance versus targets and proactively close gaps.

2. Execution Excellence in Modern Trade

Ensure perfect execution of national/account‑level plans at regional and store level, including:
Assortment availability
Promo & scheme deployment
Visibility & POSM execution
Planogram and compliance adherence
Monitor and reduce out‑of‑stock (OOS) and ensure healthy inventory norms at DC and store level.

3. Team Management & Capability Building

Lead, coach, and performance‑manage the regional Modern Trade sales team (Sales Officers / TSOs / third‑party field force as applicable).
Ensure clear target allocation, daily/weekly reviews, and execution discipline.
Improve field capability through regular coaching and joint field work.

4. Stakeholder & Store‑Level Relationships

Build strong working relationships with regional buyers, regional managers, and store managers of Modern Trade chains.
Act as the escalation point for regional execution issues and ensure quick resolution.
Work closely with distributors and supply chain partners to ensure smooth replenishment.

5. Collaboration with Key Account Manager (KAM)

Partner with the KAM – Modern Trade to implement Joint Business Plans (JBPs) and key initiatives at the regional level.
Share regular market intelligence, competitor activity, and execution feedback to strengthen account strategies.
Support new launches, pilots, and visibility initiatives as per national plans.

6. Reporting & Governance

Maintain robust reporting on sales, availability, promotions, and execution KPIs.
Ensure compliance to company policies, trade governance norms, and SOX/process requirements.

Key Skills & Competencies

Strong understanding of Modern Trade execution and operations
Hands‑on experience managing field sales teams
Commercial acumen with execution focus
Strong stakeholder management at store and regional levels
Analytical, disciplined, and process‑oriented approach
High ownership mindset with ability to work cross‑functionally

Education & Experience

Graduate / Post‑Graduate in Business, Marketing, or related field
8–10 years of sales experience, with at least 5 years in Modern Trade
Proven experience managing regional teams in MT or experience in Category Management roles at MT Pharma chains

Ever feel burnt out by bureaucracy? Us too. That’s why we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.

Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”.

YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Telangana : Hyderabad
Division: Consumer Health
Reference Code: 872166
Contact Us
+ 022-25311234

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