Manager, Vendor Communication & CRM
Delivery Hero · Kuala Lumpur
Company Description
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job Description
As a Vendor Communication & CRM Manager, you will be responsible for designing and executing the communication strategy for sellers across Pandora's 15 markets ( Foodpanda, Foodora, Yemeksepeti). Your goal is to ensure sellers become fully autonomous on the platform by delivering the right information at the right time.
This role requires strong project management skills, as you'll oversee a large-scale rollout across all markets. You will own CRM communication, build a vendor community, and manage training materials to empower vendors and foster engagement.
Your mission:
1. CRM Communication & Lifecycle Management
- Own the CRM strategy for Restaurant and Shop partners across the full partner lifecycle (Incubation, Growth, At-Risk, Dormant, Top Performers)
- Define the channel, timing, and segmentation approach that governs how and when partners are reached across each market
2. Content & Campaign Execution
- Develop engaging content and adapt it across channels e.g., email, in-app notifications.
- Execute and launch omnichannel campaigns that enhance vendor experience and drive engagement
3. Project Management
- Own and drive strategic projects — regional or local — collaborating with cross-functional stakeholders to coordinate campaigns for subscription upsells, promotional partnerships, training programs, seasonal readiness, and more
- Partner with Product, Operations, and Vendor Support teams to align comms strategy with business goals
- Track and analyse engagement metrics and business outcomes across campaigns. Feed those insights back into strategy, content, and targeting on a continuous basis.
Qualifications
Your Heroic skills:
- 4+ years of experience in project management and running effective CRM campaigns.
- Having prior experience with CRM tools (e.g., Salesforce, Braze, Insider) is a plus.
- Entrepreneurial mindset — comfortable owning initiatives end-to-end, with the proactivity and resourcefulness to drive execution independently.
- Excellent written and oral communication skills.
- Strong collaboration skills to work with cross-functional teams.
- Experience with, or openness to, leveraging AI in CRM to rethink how we execute.
- Comfortable with data and analytics.
Additional Information
Why Delivery Hero?
- English is our working language and our colleagues at Delivery Hero come from every corner of the globe, working in a diverse, cross-cultural team. For most opportunities, we also offer visa & relocation support
- We take care of our employees and offer flexible working hours and, for most of the teams, the option of working from home
- Take care of your mental and emotional well-being with our free Headspace subscription and unlimited access to Employee assistance program
- Join the global market leader and a publicly listed DAX company with a competitive remuneration package and a lot of training, career & development opportunities
- Our office lounges are filled with healthy (and some more indulgent!) snacks and refreshments to keep you energized throughout the day
We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you. We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just include it in your application. You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.