Sr. Manager, Marketing Technology

AutoNation · Fort Lauderdale · $120,000–$200,000 (stated in the posting)

The Sr. Manager, Marketing Technology is responsible for managing and leading the team that owns the strategy, architecture, and roadmap for the marketing technology ecosystem that enables customer experience, lifecycle engagement, and personalization at scale. This role ensures the organization has the right platforms, integrations, and capabilities in place to effectively drive growth, automation, and personalized customer experiences defined by the Digital Transformation and Customer Journey teams. Reporting to the Director, Digital Transformation, this role partners closely with Product Strategists, Technology, Data, Marketing, and external partners to translate experience strategy into scalable, reliable, and well-governed MarTech capabilities. The Sr. Manager will manage a small team responsible for overseeing and optimizing tools that enable marketing personalization.

Responsibilities:

Lead the product vision, architecture, and roadmap for the marketing technology ecosystem, ensuring platforms and integrations support current and future customer experience strategy.
Manage and mentor a small team of marketing technologists and platform specialists.
Prioritize overall MarTech initiatives for the team, balancing strategic intent, platform constraints, technical debt, and delivery capacity.
Maintain a working knowledge of the marketing technology discipline, educating the team on updated and improved capabilities of both current partners and key vendors in the space.
Oversee the team’s translation of product strategy and lifecycle priorities into required MarTech capabilities, ensuring the correct gaps, dependencies, and the sequencing of needs across the tech stack is reflected correctly.
Partner with Technology and Data team leads to define scalable, secure, and compliant platform architecture, integrations and data flows.
Develop and lead the process for evaluation and selection of MarTech vendors and platforms, including defining requirements, tradeoff analysis, and roadmap alignment.
Establish governance, standards, and guardrails for MarTech usage to enable speed and consistency while managing risk and complexity.
Define and track success metrics such as adoption, capability, utilization, and enablement of priority use cases.
Communicate MarTech direction, constraints, and progress clearly to team leaders across Product Strategy, Marketing, Technology, and other senior stakeholders.

Qualifications:

6+ years of experience in management of marketing technology, digital platforms, or related roles within complex enterprise environments.
2-5 years of leadership or team management experience.
2-3 years in automotive (OEM, large dealer group, ad agency, or data partner) preferred.
Bachelor’s degree in Marketing, Business, Data Science, Computer Science, Information Systems, or related discipline.
Proven ability to supervise, grow, and foster talent within a team.
Demonstrated experience owning and managing MarTech platforms including CDP, DAM, marketing automation, personalization, analytics, or related capabilities.
Able to define platform roadmaps and architectures that enable strategic use cases rather than optimizing individual tools in isolation.
Experience facilitating relationships with Technology and Data teams on architecture, integration, privacy, and scalability considerations.
Ability to balance strategic vision with operational execution in a fast-moving environment.
Experience leading projects with vendors and external partners, including platform evaluation, roadmap alignment, and ongoing relationship management.
Strong communication skills, with the ability to explain technical constraints and opportunities to non-technical stakeholders.

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$120,000.00 - $200,000.00

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Exciting Benefits and Perks Await You:

Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

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