Brand & Workforce Communications Manager

Reliance Industries · Newtown

Leads the strategy and execution of social media, communications, and marketing initiatives that strengthen brand presence, drive workforce program engagement, and enhance organizational alignment. This role bridges external brand storytelling with internal communications, ensuring consistent, high-impact messaging across all channels.

Stand or Sit(Stationary position), Walk(Move, Traverse), Use hand/fingers to handle or feel (Operate, Activate, Use, Prepare, Inspect, Place, Detect, Position), Talk/hear(Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information), See (Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess), Repetitive Motion

Sedentary Work- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Social Media Strategy & Execution

Develop and implement comprehensive social media strategies aligned with business and workforce objectives
Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)
Plan and execute organic and paid campaigns, including influencer or partnership opportunities
Monitor industry trends and continuously evolve channel strategy

Content Creation & Management

Create, edit, and publish engaging content (text, images, video) across platforms
Develop messaging for both external brand storytelling and internal communications
Manage content calendars and ensure consistent, timely delivery
Produce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

Develop and execute communication strategies for workforce development initiatives
Lead program promotion and adoption campaigns (training, engagement tools, leadership initiatives)
Manage internal communications, including leadership messaging and major rollouts
Support employer branding and talent marketing efforts

Community & Reputation Management

Manage social engagement, respond to followers, and facilitate conversations in real time
Monitor and respond to Google Reviews and external feedback channels
Partner with internal teams to address inquiries and protect brand reputation

Analytics & Performance Optimization

Track engagement, web traffic, SEO, and social media metrics
Develop regular performance reports and ROI analysis
Use insights to continuously optimize campaigns, messaging, and channel effectiveness
Establish baseline metrics for communication effectiveness and program engagement

Brand & Message Consistency

Ensure all content aligns with company voice, brand standards, and messaging frameworks
Maintain consistency across internal and external communication channels

Required Qualifications

Experience: 2+ years in social media management, communications, or digital marketing
Platform Expertise: Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)
Communication Skills: Exceptional written and verbal communication skills
Tools: Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)
Analytical Mindset: Ability to interpret data and translate insights into action
Creativity: Demonstrated ability to create engaging, trend-aware content

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, or related field
Experience with graphic design (Canva, Photoshop) and video editing
Knowledge of SEO, paid media, and digital marketing channels
Experience supporting internal communications or workforce initiatives

Reliance, Inc. IS A DRUG-FREE WORK ENVIRONMENT EEO/DISABILITY/VETERAN