Sr Data Analyst, Search Marketing
TripAdvisor · London
About Tripadvisor
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.
Tripadvisor is the world's leading travel platform. Viator, a Tripadvisor company, is the leading marketplace for travel experiences, connecting travellers with 300,000+ things to do around the world. Our Marketing Analytics team owns the analytics stack for marketing — covering Search, CRM, Display, and Affiliate — in a high-velocity ecommerce environment where booking dynamics, intent signals, and seasonality make every data problem genuinely interesting. Search Marketing sits at the center of our growth strategy, and we're investing seriously in both the analytics craft and the AI tools that make that craft faster and sharper.
About the Role
The Marketing Analytics team is looking for a Sr Data Analyst, Search Marketing who is, at their core, a strong analyst — sharp with data, comfortable in SQL, and genuinely fluent in the search landscape: how paid and organic search interact, how the SERP evolves, and how that translates into traffic and revenue. Alongside that analytical core, we're looking for someone with a real appetite for AI — someone who is curious about how AI tools can speed up analysis, sharpen insight, and change the way analysts work, and who wants to keep growing in that direction.
You'll be expected to arrive with a solid command of search marketing analytics and be able to work with a good degree of independence from day one. You'll partner closely with channel owners and stakeholders across the business, and help shape how less experienced analysts on the team approach search data.
What You'll do
- Analyze search performance. Dig into SEM and SEO data to understand what's driving traffic and revenue, and translate that into clear, actionable insight for the marketing team.
- Ensure performance is properly measured. Make sure search channel performance is tracked accurately and reliably, and surface insights that help the team increase both performance and efficiency.
- Support experimentation. Help design and analyze incrementality tests and experiments across search channels, ensuring results are measured rigorously and communicated clearly.
- Track the SERP. Build a working understanding of how paid and organic search features interact, and help monitor the impact of Google algorithm updates on our performance.
- Analyze the competitive and demand landscape. Track impression/click share, competitor positioning and search demand trends to uncover opportunities across the business — informing our bidding strategy and influencing supply acquisition.
- Stay ahead on AI search. Build an understanding of the evolving AI search landscape, track our presence in LLM and AI-generated responses, and turn those findings into concrete recommendations for our AI search strategy.
- Monitor daily trading. Keep a close eye on day-to-day search performance against targets, flagging trends and anomalies early.
- Collaborate across channels and teams. Work with analysts on CRM, Display, and Affiliate Marketing, as well as ML colleagues, to spot opportunities where search insights connect to the bigger marketing picture.
- Bring an AI-curious mindset to the work. Look for opportunities to use AI tools — for querying data faster, summarizing findings, or automating recurring reporting — and bring ideas back to the team on what's actually useful versus hype.
- Build toward bigger business cases. Support the development of analyses and recommendations that improve search traffic and commercial outcomes over time.
Skills & Experience
- A solid analyst first — SQL and structured thinking come naturally to you, and you enjoy getting into the details of the data
- Data driven — you let the numbers guide the conversation, and you're comfortable challenging assumptions with evidence
- Curious about search: you want to understand why something ranks, why traffic moved, and what it means for the business
- A true team player — you work well with analysts from other channels, ML colleagues, and stakeholders across the business, and you're generous with your time and ideas
- Genuinely interested in AI — you've played with AI tools yourself, and you're excited to grow your skills in that space rather than waiting for it to be handed to you
- Comfortable asking questions and learning fast, without needing every answer to already be known
- A clear communicator who can turn a messy dataset into a simple, useful takeaway
- Self-motivated and able to work independently in a fast-moving environment, while still being a strong team collaborator
Required
- Bachelor's degree in an analytical field (Math, Economics, Statistics, Engineering, or related) required.
- 3-5 years in an analytical role, ideally at a fast-paced ecommerce company, with experience in Search Marketing Analytics a plus
- Strong SQL skills and comfort working with large, complex datasets
- Basic proficiency in Python
- Experience with data visualization tools (e.g., Tableau, Looker)
- Solid understanding of statistical testing and experimentation
- Genuine personal interest in AI, with curiosity about applying AI tools to analytics work
- Strong communication skills, able to present findings clearly to non-technical stakeholders
Nice to Have
- Familiarity with SEM, SEO, PPC, or content marketing concepts
- More advanced programming experience in Python or R
- Hands-on experience with AI-powered analytics or querying tools
- Experience working in a matrixed, cross-functional marketing team
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
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