Regional Grower & Field Sales Lead - South Poland Territory

Regional Grower & Field Sales Lead – South Poland Territory (internally referred to as the Customer Facing Squad Lead South) leads and develops a high-performing, grower-centric customer-facing organization, integrating Field Sales and Field Marketing, across a defined geographic region. Translates the commercial strategy into disciplined field execution, driving a robust pull model that converts grower engagement into measurable sell-out outcomes: volume, value, and market share. Owns full commercial execution accountability across the geography deploying demand-generation plans, managing key grower relationships, governing channel/GTM partners as pull enablers, and building the field capability and culture needed to deliver sustainable and profitable growth. Acts as the senior integrator between field teams and cross-functional partners, ensuring execution discipline and a seamless grower experience.

YOUR TASKS AND RESPONSIBILITIES

Translates the grower-centric go-to-market strategy integrating seeds, crop protection, and digital solutions into a unified pull model. Orchestrates the full demand-generation agenda across the value chain, aligning channel priorities, product adoption levers, and market investments to deliver sustainable revenue growth.
Builds and maintains high-value grower relationships across the field organization executing targeted acquisition and retention plans, leading key commercial engagements directly, and raising the quality of field-level interactions from transactional to partnership-based.
Deploys resources based on field data and grower insights, adjusting focus and investment in-season to maximize sell-out return. Optimizes funding based on grower-outcome metrics to maximize return on demand generation.
Owns sell-out outcomes across the assigned geography: volume, value, and market share at grower level. Governs field performance through KPIs, structured review cadences, and commercial best practices that hold the organization accountable for results, not just activities.
Manages the day-to-day commercial interface with distribution partners, ensuring distributor/GTM engagement, incentive structures, and joint business plans drive pull from growers rather than inflate sell-in volumes.
Connects field teams with Customer Facing Squads, Value Proposition, and enabling functions — removing execution barriers, aligning field priorities with broader commercial plans, and ensuring the grower experience is seamless across touchpoints.
Leads Field Sales and Field Marketing as one integrated execution organization, building commercial discipline, coaching capability, and a culture where accountability for customer outcomes drives daily behavior.

WHO YOU ARE

University degree in Agriculture, Agronomy, or Business. A postgraduate qualification in Business, Marketing, or a related field is an advantage but not a requirement.
Fluency in Polish and English, both written and verbal.
Minimum 7–10 years of commercial experience in agricultural sales and/or field marketing, with a proven track record of delivering sell-out results across a defined geography.
Solid understanding of the local agricultural market — crop cycles, grower behavior, competitive dynamics, and distribution landscape.
Demonstrated experience managing and coaching field sales teams, with a hands-on leadership style that drives accountability and commercial discipline.
Proven ability to manage distributor and channel partner relationships with a clear focus on generating grower-level pull, not just sell-in volume.
Experience in grower account management — building long-term commercial relationships with high-value farming operations.
Strong commercial execution instinct — ability to translate plans into field actions, track performance against KPIs, and make fast tactical adjustments in-season.
Grower-centric mindset with genuine ability to understand farmer needs and connect them to the right product and solution mix across seeds, crop protection, and digital tools.
Analytical capability sufficient to read field data, grower insights, and competitive signals — and use them to redirect resources and priorities quickly.
Solid understanding of pull-model mechanics and demand-generation levers across the agricultural value chain.
Proven coaching capability — develops people through structured feedback, clear expectations, and consistent follow-through.
High accountability orientation — holds the team to results without micromanaging the activity.
Emotionally intelligent, with the ability to build trust quickly across diverse field teams and external partners.
Effective communicator across levels — credible with growers, distributors, and internal cross-functional partners alike.
Digital proficiency as an end user — comfortable adopting and championing commercial tools and CRM platforms.
Willingness and ability to travel regularly across the assigned geography

At Bayer, we are committed to transparency, equal pay for equal work or work of equal value, and objective reward practices.

The minimum gross monthly salary for this role is 31 440 PLN. The final salary will be determined based on objective factors such as professional experience, qualifications, scope of responsibility.

This position is eligible for variable pay components, such as annual or performance-based bonuses, awarded in accordance with the applicable employee group, role scope, and compensation structure.

In addition, Bayer offers a competitive and holistic benefits package, including:

- Supplementary medical services

- Flexible benefits supporting leisure and well-being

- Life, accident, and disability insurance

- Employer-supported pension plans

- Home office allowance to support hybrid or remote work

- Extra paid leave

- Company car (if applic

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