AI Visibility & Search Strategy Specialist | GEO/SEO
Texas Instruments · Dallas
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Texas Instruments is seeking a AI Visibility & Search Strategy Specialist. In this role, you will contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This isn't just about keywords; it’s about Generative Experience Optimization (GEO) and high-level content strategy. You will use advanced visibility tools to track scores and insights across a strategic list of prompts, translating those scores into actionable recommendations for the business. You will monitor and analyze our Web and AI visibility performance, own specific projects and interact with various stakeholders to drive execution and improve visibility.
Key Responsibilities
- Strategy & Execution: Refine strategy, and pivot tactically, to improve SEO and LLM visibility performance based on real-time learnings. This landscape is moving quick, and you must stay ahead of the change and adjust plans accordingly.
- Defining the Unknown: Traditional metrics no longer tell the whole story. You will help identify new metrics that define success, as well as the methodologies and dashboards required to tell the story.
- Cross-Functional Collaboration: We depend on many teams for execution. You will act as the bridge, communicating risks and opportunities, championing priorities and resources, and creating collaborative touchpoints with cross-functional teams such as content, IT, and User Experience Team.
- Fail Fast & Learn: Propose bold, new ideas and testing protocols. We value "positive failure", learning quickly from what doesn’t work and doubling down on what does.
- Data Storytelling: Analyze visibility scores and insights, ensuring the data speaks to stakeholders through clear, high-impact presentations and recommendations.
The ideal candidate would be:
- Nimble and proactive: You have a "startup" mindset within a large organization. You aren't waiting for a manual; you are writing it
- Curious: You go beyond learning the latest vocabulary, digging into the nuances of LLMs, and where they are going next. You have a natural curiosity about the evolution of how customers search for and find answers.
- Data-Driven: You are comfortable with ambiguity but obsessed with data. You can find the signal in the noise of visibility scores.
- Proactive Communicator: You can influence teams you don’t manage and present complex concepts to diverse audiences and stakeholders.
- AI/ LLM Industry thinker: you have a natural curiosity about the evolution of LLM and stay in sync with the search industry evolution.
- Collaborative: It takes a lot of teams to manage a site as large as TI.com. You can work with multiple teams, address their unique concerns, and juggle multiple priorities
- Results-focused: Ability to take initiative and ramp quickly on new systems and processes to deliver results. You challenge the status quo; this is a new discipline and requires new solutions.
- Can wear many hats: You are able to manage a project, influence without authority, develop strategies, propose and execute tactics, and find a story in the data
- Experience supporting and optimizing a website with a large product catalog
- Strategic Mindset: Experience in GEO and deep curiosity to lead in this specific space.
Texas Instruments will not sponsor job applicants for visas or work authorization for this position.
This role is onsite in Dallas, Texas. No hybrid or remote.
Why TI?
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
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