Senior Creator & Affiliate Marketing Specialist / 資深創作者暨聯盟行銷專員
Coupang · Taipei
公司簡介（Company Introduction）
Coupang 正在重新定義購物體驗，致力於讓每位顧客從開啟 Coupang App 的那一刻起，到商品送達家門的瞬間，都能享受到令人驚艷的服務體驗。
Coupang 在台灣提供的服務包括：
- 火箭速配（Rocket Delivery）：以實惠的價格提供多樣化商品的隔日配服務。
- 火箭跨境（Rocket Overseas）：提供來自韓國、美國及其他國家數百萬件熱銷商品的免國際運費配送服務。
我們正在尋找優秀人才加入團隊，共同推動 Coupang 在台灣市場的持續成長。這將是您參與 Coupang 台灣發展的重要機會，一起打造讓顧客驚呼「沒有 Coupang 以前，我到底是怎麼生活的？」的購物體驗。
職位概述（Role Overview）
身為 資深創作者暨聯盟行銷專員（Senior Creator & Affiliate Marketing Specialist），您將在台灣市場的創作者生態系與聯盟行銷（Affiliate Marketing）業務發展中扮演關鍵角色，負責創作者招募、Affiliate Partner Development、平台營運、分潤機制管理及合作夥伴關係經營。
您將與內容創作者（Creators）、經紀公司、MCN、Affiliate Partners、品牌商家以及內部跨部門團隊密切合作，共同推動創作者生態系與聯盟平台的成長，提升創作者參與度、商業化成果及平台營運效率。
此職位適合具備 Creator Economy、Influencer Marketing、Affiliate Marketing 或 Partnership Operations 實務經驗的人才。
工作內容（What You Will Do）
創作者招募與夥伴管理（Creator Acquisition & Partner Management）
- 發掘、招募並協助 Instagram、YouTube、TikTok、Threads 等平台的 KOL 與 KOC 完成加入流程。
- 建立並維護與創作者、MCN 機構及經紀公司的合作關係。
- 向創作者介紹平台合作機會，協助其了解加入 Coupang 生態系的價值與發展潛力。
- 透過持續溝通與互動，提升創作者參與度並支持其成長發展。
Affiliate 平台與分潤營運（Affiliate Platform & Commission Operations）
- 負責 Affiliate Platform 日常營運管理，追蹤創作者與合作夥伴的流量、轉換及營收表現。
- 管理聯盟行銷活動執行流程，包括 Campaign Setup、Tracking、Performance Monitoring 及成效優化。
- 熟悉 CPS（Cost Per Sale）、CPA（Cost Per Action）、Revenue Share 等分潤模式，協助制定及執行相關營運策略。
- 監控 Affiliate Tracking Data，分析轉換漏斗、流量品質及 ROI，提出優化建議。
- 與產品、營運及數據團隊合作，持續優化 Affiliate Platform 使用體驗及營運效率。
- 追蹤市場趨勢與競品發展，提出創作者獎勵機制、推廣活動及平台成長策略。
活動與平台營運（Campaign & Platform Operations）
- 負責網紅行銷專案日常營運管理，從合作啟動到活動結束全程追蹤執行。
- 與創作者協作，確保內容如期產出並符合活動需求與規範。
- 追蹤活動執行進度，主動發現並解決營運問題。
- 作為創作者主要聯繫窗口，在合作過程中提供必要支援與指導。
- 追蹤活動成效，整理並提供營運洞察，作為後續優化依據。
合約與付款作業管理（Contracting & Payment Operations）
- 協調創作者及合作夥伴的合約簽署、文件作業及合作流程。
- 確保活動交付項目完成並準確記錄相關成果。
- 支援每月創作者及合作夥伴的付款與結算流程。
- 維護相關營運資料，並與內部團隊合作，確保付款及合規流程順利執行。
流程優化與數據分析（Process Improvement & Data Analytics）
- 發掘提升創作者體驗、合作夥伴滿意度及平台營運效率的機會並提出改善建議。
- 建立並優化 Affiliate Program SOP、Creator Lifecycle Management 及營運流程。
- 維護創作者資料庫、活動追蹤工具及績效分析報表。
- 透過數據分析發掘成長機會，並提出可規模化的營運機制與最佳實務。
基本條件（Basic Qualifications）
- 具備 5 年以上 Influencer Marketing、Affiliate Marketing、Creator Operations、Partnership Management、Digital Marketing 或 E-commerce Marketing 相關工作經驗。
- 熟悉 Affiliate Marketing、Creator Economy 或 Performance Marketing 運作模式與核心指標。
- 曾負責台灣市場網紅行銷專案及創作者合作關係管理。
- 具備優秀的溝通協調能力及跨部門合作經驗。
- 熟悉 Excel／Google Sheets，以及 CRM 或相關追蹤管理工具。
- 具備良好的組織管理能力，能同時處理多項專案。
- 工作主動積極、細心負責，且能適應快速變化的工作環境。
加分條件（Preferred Qualifications）
- 具備 Affiliate Platform、Affiliate Network 或 Creator Commerce 相關工作經驗。
- 曾負責 Commission Structure、Revenue Sharing Program 或 Incentive Program 設計與營運。
- CRM行銷經驗
- 具備合約管理、佣金結算、請款及付款作業相關經驗。
- 具備優秀的問題分析與解決能力，以及主動積極的工作態度。
招募流程（Recruitment Process）
- 履歷審核（Application Review）
- 電話面談（Phone Interview）
- 現場面試或線上面試（Onsite / Virtual Onsite Interview）
- 錄取通知（Offer）
※ 實際招募流程將依職位性質及面試安排需求進行調整。
※ 面試時間及結果將透過應徵時填寫的電子郵件信箱通知。
其他注意事項（Details to Consider）
- 若職缺已招募額滿，公司有權提前關閉職缺。
- 如應徵者於申請過程中提供不實資訊，Coupang 有權撤銷錄用資格。
- 依法享有就業保障資格者（如身心障礙人士、退伍軍人等），將依相關法令規定提供適當就業保障措施。
您的個人資料將依 Coupang 招募隱私權政策進行蒐集與管理：
https://www.coupang.jobs/privacy-policy/
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
What You Will Do
Creator Acquisition & Partner Management
- Identify, recruit, and onboard KOLs and KOCs across platforms including Instagram, YouTube, TikTok, and Threads.
- Build and maintain strong relationships with creators, MCNs, talent agencies, and affiliate partners.
- Introduce creators to platform partnership opportunities and educate them on the value and growth potential of joining the Coupang ecosystem.
- Drive creator engagement and retention through ongoing communication, support, and relationship management.
- Develop and execute creator growth initiatives to help creators maximize their performance and earnings potential.
Affiliate Platform & Commission Operations
- Manage the day-to-day operations of the affiliate platform, monitoring creator and partner traffic, conversions, and revenue performance.
- Oversee affiliate campaign execution, including campaign setup, tracking implementation, performance monitoring, and optimization.
- Support the development and execution of commission-based programs, including CPS (Cost Per Sale), CPA (Cost Per Action), and revenue-sharing models.
- Analyze affiliate tracking data, conversion funnels, traffic quality, and ROI, and provide actionable recommendations for improvement.
- Partner with Product, Operations, and Analytics teams to enhance platform functionality and operational efficiency.
- Monitor industry trends and competitor activities to identify opportunities for creator incentives, promotional programs, and platform growth.
Campaign & Platform Operations
- Manage the execution of influencer marketing and affiliate marketing campaigns from launch through completion.
- Collaborate closely with creators to ensure content is delivered on time and complies with campaign requirements and guidelines.
- Track campaign progress and proactively identify and resolve operational issues.
- Serve as the primary point of contact for creators throughout the partnership lifecycle.
- Analyze campaign performance and provide operational insights to support future optimization efforts.
Contracting, Commission & Payment Operations
- Coordinate contract execution, documentation, and onboarding processes with creators and partners.
- Ensure campaign deliverables, conversion performance, and operational results are accurately tracked and recorded.
- Manage commission calculation, validation, and revenue-sharing settlement processes for creators and affiliate partners.
- Support monthly payment processing, reconciliation, and payout operations.
- Partner with Finance, Legal, and other stakeholders to ensure compliance with internal policies, payment procedures, and contractual obligations.
Process Improvement & Data Analytics
- Identify opportunities to improve creator experience, partner satisfaction, and operational efficiency.
- Establish and optimize Affiliate Program SOPs, Creator Lifecycle Management processes, and scalable operational frameworks.
- Maintain creator databases, campaign tracking tools, and performance reporting dashboards.
- Leverage data insights to identify growth opportunities and implement operational best practices.
Basic Qualifications
- 5+ years of experience in Influencer Marketing, Affiliate Marketing, Creator Operations, Partnership Management, Digital Marketing, E-commerce Marketing, or related fields.
- Proven experience managing influencer marketing campaigns and creator partnerships within the Taiwan market.
- Strong understanding of Affiliate Marketing, Creator Economy, and Performance Marketing business models and key success metrics.
- Excellent stakeholder management, communication, and cross-functional collaboration skills.
- Proficiency in Excel, Google Sheets, CRM systems, and reporting or campaign tracking tools.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Highly detail-oriented, proactive, and adaptable in a fast-paced environment.
Preferred Qualifications
- Experience working with Affiliate Platforms, Affiliate Networks, Creator Commerce, or social commerce ecosystems.
- Experience designing and managing commission structures, revenue-sharing programs, or creator incentive programs.
- Familiarity with affiliate tracking and partnership platforms such as Impact, Partnerize, CJ Affiliate, Rakuten Advertising, or similar solutions.
-
CRM Marketing experience.
- Experience in contract administration, commission settlement, invoicing, and payment operations.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Passion for creator partnerships, affiliate business development, and platform growth initiatives.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.