SEM Specialist

Publicis Groupe · Madrid

Company description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!

Overview

We are looking for an enthusiastic SEM Specialist to join our team. As a Search Engine Marketing (SEM) Specialist, you will be responsible for executing, monitoring, and optimizing paid search campaigns for our clients across Publicis Media agencies, with a particular focus on beauty and cosmetics brands. You will work closely with senior team members to drive campaign performance, identify growth opportunities, and deliver innovative digital marketing solutions in a fast-paced and competitive sector.

Responsibilities

Manage and monitor high-budget accounts
Plan, activate, and manage campaigns across various formats on both Google and Microsoft ecosystems (Search, Demand Gen, Pmax, YouTube, etc.)
Report to the client on a weekly basis, both in writing and verbally
Develop your own account strategies independently and proactively, following the team's guidelines
Constantly seek ways to optimize campaigns to improve their performance
Report automation and data extraction
Creating reports and presentations for clients
Coordinate with other departments to ensure the SEM strategy is properly integrated

Qualifications

Minimum of 2 years of previous experience on a similar role is a must.
Experience managing high-budget accounts within the Google and Microsoft ecosystems
Knowledge of analytics and experience managing GA4
Excellent communication skills, both oral and written
Experience with different types of bid strategies (CPA, ROAS, VBB Implementation)
Advanced Excel skills and familiarity with tracking implementation (pixels, tags, GA4).
Proficiency in SA360, Merchant Center, Google Ads Editor, and Microsoft Advertising Editor
Analytical skills and problem-solving

We think you’re awesome if you:

Knowledge of report automation and data table creation
Knowledge of CRO and web optimization
An advanced level of English will be assessed by the Talent Acquisition team.

Additional information

Why join us? Because we offer reasons such as:

🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

Responsible for managing media activities for a Global FMCG client, ensuring efficient planning, execution, and optimization of media strategies. The role operates with an integrated vision, collaborating closely with Marketing teams, Creative Agencies, Insights & Analytics, and partners such as Google, Meta, TikTok, and Amazon.

The position is part of the Client Service team (alongside other managers and planners) and includes one direct report.

Strong interpersonal skills are essential, as well as the ability to integrate effectively into an established team. A proactive attitude and strong motivation to work and continuously learn are highly valued.

The position is part of the Client Service team (alongside other managers and planners) and includes one direct report.

Manage and monitor high-budget accounts
Plan, activate, and manage campaigns across various formats on both Google and Microsoft ecosystems (Search, Demand Gen, Pmax, YouTube, etc.)
Report to the client on a weekly basis, both in writing and verbally
Develop your own account strategies independently and proactively, following the team's guidelines
Constantly seek ways to optimize campaigns to improve their performance
Report automation and data extraction
Creating reports and presentations for clients
Coordinate with other departments to ensure the SEM strategy is properly integrated

Minimum of 2 years of previous experience on a similar role is a must.
Experience managing high-budget accounts within the Google and Microsoft ecosystems
Knowledge of analytics and experience managing GA4
Excellent communication skills, both oral and written
Experience with different types of bid strategies (CPA, ROAS, VBB Implementation)
Advanced Excel skills and familiarity with tracking implementation (pixels, tags, GA4).
Proficiency in SA360, Merchant Center, Google Ads Editor, and Microsoft Advertising Editor
Analytical skills and problem-solving

We think you’re awesome if you:

Knowledge of report automation and data table creation
Knowledge of CRO and web optimization
An advanced level of English will be assessed by the Talent Acquisition team.

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