Director of Revenue Management
Accor · Fairmont Cheshire
Company Description
Location: On-site in Knutsford, Cheshire, North-West England (not remote)
Fairmont Cheshire, The Mere is one of the North West’s most distinguished luxury destinations. Nestled in the heart of the Cheshire countryside and surrounded by a championship golf course, the resort combines Fairmont’s world-renowned elegance with the warmth and character of its local heritage. Renowned for exceptional service and attention to detail, Fairmont Cheshire, The Mere offers guests an indulgent escape featuring world-class spa experiences, exceptional dining, and outstanding leisure facilities. Whether visiting for relaxation, celebration, or business, Fairmont Cheshire, The Mere is dedicated to creating unforgettable moments and delivering the very best in 5-star luxury hospitality.
Your purpose will be:
The Director of Revenue Management is responsible for leading the Resort’s Commercial Strategy team in determining strategic vision. The DRM establishes goals and implements tactical efforts, with the goal of promoting revenue growth generation among key customer segments and revenue centers, and supporting the hotel's brand positioning and image. The role is responsible for data quality and analysis, providing gathered intelligence, and recommending revenue and e-commerce strategies to the Commercial Strategy team, as well as other corporate and ownership entities. In addition, the role ensures that inventory allocation and pricing parameters are positioned to support the overall revenue goals of the hotel, while assisting all stakeholders in maximizing profit. The role plays a critical part in identifying and mentoring RM talent within the hotel.
Job Description
Golf Revenue Management
- Oversee tee time yield management by analysing demand patterns, seasonal trends, and competitive pricing to optimize green fee rates across peak, shoulder, and off-peak periods.
- Develop golf-inclusive stay-and-play packages in coordination with the Golf Director to drive incremental room nights and maximize spend per golfer.
Spa Revenue Management
- Drive Spa revenue optimization by monitoring treatment room utilization, therapist productivity, and booking lead times to identify yield opportunities and implement dynamic pricing on high-demand services.
- Collaborate with the Spa Director to design cross-sell packages and promotions that convert hotel guests into Spa users, boosting overall ancillary revenue and guest spend.
- Leads the strategic planning process and collaborates with all hotel profit generation teams to proactively identify and implement opportunities to drive incremental profit for Rooms, Restaurants, Spa, Golf, and other revenue streams.
- Effectively communicates a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel.
- Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
- Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics.
- Drives the annual budget process and produces long term projections, as required.
- Actively participates in ownership conversations and presentations.
- Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies.
- Chairs the weekly Revenue Management Meetings, driving strategic discussions and ensuring alignment with brand guidelines and hotel objectives.
- Maximizes room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein.
- Optimizes pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits.
- Owns and directs all channel distribution strategies, continuously evaluating new business opportunities and optimizing performance across booking channels.
- Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets.
- Together with the Marketing team, manages performance reviews with OTA/CTO partners, keeping up to date on each partner’s distribution options and extranet maintenance, to ensure optimal display of the hotel. Evaluates extranet enhancements.
- Serves as the system owner for all core revenue management technologies (RMS, CRS, Rate shopping systems, etc.), ensuring data quality, system hygiene, and optimal utilization to drive profit.
- Oversees content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed.
- Oversees relationship with GRC and Distribution services teams.
- Maintains relationships with local market competitors to keep informed of trends and news.
- Identifies, mentors, and develops revenue management talent, including the Revenue Manager/Assistant DRM, fostering a culture of continuous learning and high performance.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions:
- Strong communication skills, both verbal and written
- Dynamic can-do attitude
- Strong analytical skills and attention to detail
- Presents a professional and polished appearance
- Effectively deal with guests and other team members
- Previous reservation experience highly preferred
- Experience with Ideas G3 RMS, Opera PMS, Passkey, Delphi or Opera Sales and Catering preferred
- Possessing the trait of being organized and multi-tasking
- Ability to complete work within given deadlines
- Maintain confidentiality of proprietary information and protect company assets
Required Education and Experience
- Minimum 2 years of Revenue Management experience
- Bachelor degree in Hotel Management, Accounting, Finance, or Mathematic preferred.
- Experience within 4- or 5-star hotels, complex properties with multiple outlets, banquets and catering, and/or within similar markets preferred
- Strong understanding of Hotel Operations, Hotel Leadership team experience preferred
Additional Information
What is in it for you?
- Exclusive Discounts:
- Fairmont, Raffles, and Accor Hotels (friends and family rates are included)
- Colleague restaurant
- You will benefit from training and development opportunities
- Competitive salary and benefits including pension
- 28 days of holiday including public holidays
- 1-5 days service award based on length of service
- And last but not least you will get to work with a team of EXTRAORDINARY people
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