Product Manager_ Immu
Roche · Shanghai
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Position Summary
We are seeking a proactive and execution-oriented Product Manager to join our commercial team for the launch of Gazyva® (Obinutuzumab). In this role, you will be responsible for executing brand tactical plans, creating high-impact educational and marketing materials, and coordinating multi-channel campaigns for HCP engagement. You will collaborate closely with field sales, medical affairs, and external partners to drive brand awareness and adoption across target accounts.
Key Responsibilities
- Tactical Execution: Translate brand strategy into actionable marketing tactics, promotional materials, and regional event plans tailored to nephrology stakeholders.
- Campaign & Content Creation: Develop compliant promotional content, digital assets, and educational toolkits for sales representatives to drive effective customer interaction.
- Field Support & Alignment: Work closely with the sales team to gather field feedback, provide regular product training, and ensure message consistency.
- Event Management: Plan and execute regional academic symposiums, advisory boards, and medical conference participation in alignment with brand objectives.
- Performance Tracking: Monitor campaign execution metrics, track promotional budget usage, and analyze sales feedback to optimize marketing activities.
Qualifications & Experience
- Bachelor’s degree or above in Life Sciences, Pharmacy, Medicine, or Business.
- 2–4 years of pharmaceutical product management or strong sales/medical experience in specialty care (Nephrology, Immunology, or Oncology experience preferred).
- Solid project management, communication, and execution skills.
- Fluency in Mandarin and professional proficiency in English.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.