Marketing Manager_ Immu
Roche · Shanghai
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
We are seeking an experienced and strategic Marketing Manager to lead the launch and commercial strategy for Gazyva® (Obinutuzumab) in the Nephrology therapy area. In this role, he/she will be responsible for defining the indication vision, developing actionable marketing strategies, and driving cross-functional execution to maximize market access, brand adoption, and commercial success.
Key Responsibilities
- Indication Strategy & Launch Readiness: Develop and execute comprehensive marketing plans and launch readiness frameworks for Gazyva® in Nephrology, ensuring alignment with global brand strategies and local market dynamics.
- Market Insights & Segmentation: Analyze market trends, competitive landscapes, customer behaviors, and patient pathways to identify key growth drivers and unmet clinical needs in the renal space.
- KOL & Stakeholder Engagement: Build and maintain strong professional relationships with key opinion leaders (KOLs), nephrologists, healthcare professionals (HCPs), and medical societies to drive scientific exchange and brand advocacy.
- Campaign & Content Development: Design and deliver innovative promotional campaigns, multi-channel marketing (MCM) initiatives, and high-impact scientific communications tailored to nephrology HCPs.
- Cross-Functional Collaboration: Partner closely with Sales, Medical Affairs, Regulatory Affairs, and Market Access teams to align campaign messaging, ensure regulatory compliance, and support optimal market access/reimbursement strategies.
- Budget & Performance Management: Manage brand marketing budgets efficiently, set key performance indicators (KPIs), and continuously track ROI and sales performance to optimize execution strategies.
Qualifications & Requirements
- Education: Bachelor’s degree or above in Pharmacy, Medicine, Life Sciences, Business, or Marketing (Master’s or MBA preferred)
- Experience: 5+ years of pharmaceutical marketing experience, with a proven track record in product launch and brand management.Prior experience in Nephrology, Immunology, or specialty care therapeutic areas is highly preferred.
- Competencies: Strong strategic thinking with proven commercial acumen and analytical capability. Excellent cross-functional leadership, project management, and communication skills.Familiarity with digital marketing tools and multi-channel engagement strategies.
- Languages: Native fluency in Mandarin and professional proficiency in written and spoken English.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.